Event marketing

13 ways to boost your event marketing efforts with video

Live, in-person events and conferences can be a key marketing channel for achieving business goals and generating leads, especially for B2B organizations and technology companies.

Events give you the opportunity to connect and build engaged communities, while potentially turning leads into customers. In just a few hours, hundreds if not thousands of people gather in the same space for an experience that will educate and elevate your brand experience.

And with the right strategy, you can maximize the results of your event. Video is key for all modern event marketers, with a host of digital tools now available to better present and share your event experiences, and generate even more attention for your brand.

Truly, video is a crucial tool to incorporate into your event. In this article, we’ll look at thirteen ways to use video at every stage of your event production.

1. Save the date

If you don’t have enough details to start promoting your event, but still want people to think about it, a “Save the Date” video is your solution. It puts the date in people’s minds and on their calendars, without having to be ready to share all the little details.

2. Event video

It’s a great tool to use to kick off the event and get information from people. Include an overview of highlights, what to expect, what they will experience, list of speakers and registration information.

Promote it with a short hashtag to help people find your event on social media

3. Event Mission Statement Video

This is where you can incorporate the story and inspiration of how the event came about – include an interview with the CEO/founder of the organization and post a thank you message for all attendees.

4. Social media posts

Social media teasers are a great way to share hints about your upcoming event, as well as countdown or deadline reminders for any promotions or discounts.

Keep them short – and create a square version for Instagram.

5. Behind the scenes

People love to watch behind-the-scenes footage to get a sense of the inner workings of the event. You can take “pre-event” and “post-event” videos that showcase the transformation, while you can also have someone lead a Q&A with panelists and speakers before they don’t go on stage.

Including personal content connects the viewer and adds a level of authenticity to your event. Clients love being able to see the faces of the team, the staff working hard on the event, or even just seeing what their favorite speaker is doing minutes before they take the stage.

6. Welcome Video

Welcome videos are always a nice personal touch to bring to any event. Welcome videos allow you to remind your attendees of the mission and purpose of the event before it starts.

7. Speaker Announcements

Use a short video to introduce each speaker, award recipient, or honoree as a visual aid.

This video should provide a brief bio of who takes the stage and what the audience will learn over the next few hours.

8. Panels/Keynote Speakers

You can capture panels or keynote speakers, then take those images and turn them into additional content for your digital channels.

9. Integration of sponsors/partnerships

If you’re hosting an event that has sponsors or partners associated with it, it’s essential to incorporate their branding into your event video.

Curated images of their on-site involvement at the event – ​​for example, setting up their booth, interacting with attendees, photos of their product – can be a great way to highlight their involvement

10. Live broadcast

Live streaming is so important because of the level of immediate interaction and engagement.

Communicate information about your live stream ahead of time to build anticipation. When users join your live stream, they will have the opportunity to ask questions, make comments, use icons and visuals to show how they feel, and connect with others posting on the stream by live – all in seconds.

Live streaming builds hype around the current event and can also facilitate FOMO. People who missed out will see how great your conference is and will likely be the first to register for next year’s event. It’s a great tool for engaging your attendees, as well as those who aren’t in attendance.

11. Customer testimonials

Testimonials give you extra credibility and allow you to put a face to your business.

Testimonials can also provide important validation of your prospects by their peers, which can build trust.

What were your attendee’s takeaways from the event? Was it successful? Would they like to attend again in the future? How would they best describe it to someone who wasn’t there?

If you’re inviting customers to your event or conference, now’s a great time to capture their feedback — and you can reuse those images for future case studies.

12. Thank You Video

The event is over, but your guests are still talking about the great time they had. Within 24 hours, some sort of communication should be sent to your attendees.

Leaving too much time between your event and your thank you message won’t be effective or engaging. Your thank you message can include a personal thank you from the founder and/or highlights of the evening. And if you’ve already planned your next event, now might be the perfect time to share a quick note to “save the date.”

13. After the Event

Event recap videos can keep attendees buzzing – and if used correctly, can generate more buzz for your future functions.

Everyone likes to be nostalgic and remember their favorite times. Use your post-event video to evoke that emotion in your attendees, so they’ll want to come back for more and/or share with their friends.

Consider creating a “sizzle reel,” a 1-3 minute highlight video taken from all your event video footage. You want people to come back to your event, talk about it, and share it with others. Incorporate powerful clips from the day, upbeat or moving music, crowd interaction shows (laughter, applause, standing ovation) and your message. Think of it as a way to get your information out to the world in a fast and efficient way, like a movie trailer. This should energize them. And then, remind them that this event will happen again the following year.

As you can see, when you have the right strategy, video can be a powerful asset before, during and after the event. And with all the footage you’ve captured, you can reuse the sound clips, key points, and turn them into social media content to use throughout the year.

With proper planning, you can find a way to be effective and efficient with event video content.