Event marketing

Lead Generation: Targeted event marketing effort drives 300% ROI and generates 140 qualified leads

by David Kirkpatrick, journalist CHALLENGE For many B2B marketers, a major part of the annual budget could be a trade show. Leads are generated, face-to-face meetings take place, and general networking can help set the tone for the entire marketing strategy. Xeikon, a digital printing company that provides OEM equipment for commercial, document and label […]