Event marketing

Tennis event marketing: get out of your comfort zone

By Laura Bowen, USTA Florida Director of Marketing, Communications and Membership One of the most common questions vendors ask me is “How can I attract more people to my tennis event?” » Whether it’s a festival, game day or tournament, we all want to maximize attendance. But achieving this goal requires solid planning before and […]

Event marketing

4 reasons why you need to add event marketing to your marketing mix

Did you know that nearly 70% of B2B marketers ranked “in-person events” as their top B2B marketing tactic? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, event marketing was more popular than blogs, case studies, white papers, and social media. Something is more popular than blogs and social networks? Yes, the digital […]