Event management is an integral part of the marketing mix. If you are managing a brand, every marketing activity should be aligned with your overall marketing strategy. It is also imperative that you know who and where your target audience is. Events are a great channel to build your brand, but how do you know […]
In July last year, I shared with you 6 tips for organizing a successful marketing event. Tips include starting with an effective event page, using social media and more. More and more brands are taking full advantage of event marketing for a variety of reasons. One global brand in particular is using event marketing in […]