Event marketing

6 must-haves for successful B2B event marketing

B2B marketers spend 20-30% of their budget on event marketing each year. According to a Gartner CMO report, it’s one of the top four areas of spend, ahead of social media, customer intelligence, and email marketing. Between trade show sponsorships, seminars, and company-hosted events, it can be a great way to find new leads, build […]

Event marketing

Content marketing and its essential role in event marketing

By Elizabeth Johnson If your event has a blog, you are engaged in content marketing. A social media channel? Yes, more content marketing. An electronic newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events. Content marketing can build […]