Event marketing

How AR is about to transform event marketing

Editor’s Note: The following is a guest post by Michael Schaiman, SVP of Digital Experience at Helios Interactivea Freeman company. When predicting marketing trends for 2018 and beyond, analysts and forecasters tend to lump virtual reality (VR) and augmented reality (AR) together. The technologies are linked; both have histories stretching back decades, both are in […]

Event marketing

Measuring event marketing performance: 4 key indicators

Return on investment (ROI) is, at best, a misleading metric for evaluating event marketing performance. Let’s start with a simple definition of ROI: how much money was made versus how much was spent. But determining what an event costs can become very complicated, very fast. Do you include the fixed costs of a venue or […]

Event marketing

5 practices that will boost your event marketing strategy

In today’s cluttered digital landscape with endless marketing solutions, it can be difficult to discern which strategy is right for you. Ironically, offline marketing, and especially event marketing, has become a central part of the strategies of many organizations that want to build lasting relationships with their customers. According to The 2018 Event Marketing Report […]