Event marketing

Marketing Strategy – The State of B2B Event Marketing

Some 91% of B2B marketers say they invested a budget in event marketing in 2014, according to a recent report from Regalix. More than half (57%) of B2B marketers say events were extremely important for accelerating lead generation/growing their sales pipeline, and a further 33% say events were somewhat important. Most (57%) of marketers surveyed […]

Event company

The three types of content you need for SEO success for an event business

A lot of business owners think that SEO – search engine optimization, or the art of promoting your content on search engines without paying for it – and keywords are something you can sprinkle on a website like magical fairy powder after its creation. Unfortunately, this is simply not the case. To rank on Google, […]

Event marketing

Growth-related event marketing

GLOBAL: Fast-growing companies are investing more in event marketing, either by sponsoring or organizing events themselves, according to a new study which underlines the value of this channel in the digital age and the need to develop better measurement return on investment. Splash, a company selling end-to-end event marketing software, partnered with Harvard Business Review […]

Event marketing

Event Marketing Fuels Revenue Growth, Harvard Business Review Study Confirms

Alex Clemente, Managing Director of Harvard Business Review Analytic Services According to new research by Harvard Business Review Analytic Services and event marketing software provider Splash, companies are increasingly linking event investments and activities to actual revenue or profits. The report, “The Evolution of Event Marketing: An Age of Data, Technology and Revenue Impact,” surveyed […]