According to a study published in the Journal of Advertising Research (JAR), young brands could benefit from the power of event marketing to improve their status and generate revenue. Event Marketing and Advertising Spending: The Incremental Effects on Brand Value and Firm Revenue addresses the concern that surprisingly little empirical research has examined the effects […]
Experiential retailing has become a popular industry buzzword as retailers look to deliver memorable in-store experiences to both build customer relationships and increase sales. For brands like jewelry retailers Kendra Scott, there’s no better way to do that than with in-store events. In each of its 94 stores, the brand organizes 12 to 20 events […]
Geralt/Pixabay Event marketing typically uses all different types of channels, including email, video, Google ads, and social media. But while some platforms are pretty straightforward, social media gives you a wide variety of options to choose from to market your event. With so many choices, how do you build an optimized social media event marketing […]