Experiential retailing has become a popular industry buzzword as retailers look to deliver memorable in-store experiences to both build customer relationships and increase sales. For brands like jewelry retailers Kendra Scott, there’s no better way to do that than with in-store events. In each of its 94 stores, the brand organizes 12 to 20 events […]
Geralt/Pixabay Event marketing typically uses all different types of channels, including email, video, Google ads, and social media. But while some platforms are pretty straightforward, social media gives you a wide variety of options to choose from to market your event. With so many choices, how do you build an optimized social media event marketing […]