Event marketing

Live Nation acquires event marketing company Neste

Live Nation Entertainment acquired a majority stake in event marketing company Neste to form Neste Live! The new venture will facilitate talent buying and event production services for festivals, fairs and corporate clients. The Neste Live! The team will be based in Tennessee and will report to Gil Cunningham, president of Neste. Neste Event Marketing […]

Event marketing

4 tactics for event success at all stages of planning

Event marketing is having a major moment in B2B right now. Several research reports indicate an increase in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top engagement tactic for all stages of the funnel. New research from […]