Christmas lights cover downtown Solvang during Julefest By Raiza Giorgi [email protected] The Solvang City Council has hired San Francisco-based event management company IDK Events to spearhead this year’s Julefest celebration, on the condition that it works with Daniel Lahr as a consultant to ensure Danish traditions are well respected. “I’m confident that Daniel could put […]
If you need a case study on the impact of digital transformation on marketing, events are a great place to start. Print magazines and billboards were once the co-champions of event promotion. A new data-driven era is now dawning on the industry, with greater emphasis on personalization, measurement and, of course, ROI. If you organize […]
Business-to-business (B2B) generally agree that events generate more leads than any other marketing strategy.
Pexels/Pixabay B2B marketers know that event marketing is a great way to introduce themselves to the right customers. That’s why more than half of B2B organizations spend more than 20% of their marketing budget on events. But what happens when event marketing campaigns don’t produce the results your team wants (and needs)? With the average […]