Event organizer

Meet Asma Aldosari, the event planner known for her outstanding work

November 26, 2019, 6:24 p.m. updated: November 26, 2019, 6:24 PM ist International event planner Asma Aldosari from Qatar had a vision and showed tremendous interest in the field of event management. Coming from a family with no experience in this industry, Asma had to start from scratch to reach the top. Her journey has […]

Event marketing

Event marketing company Splash opens Seattle office run by former Tableau employees

Splash office in Seattle. (Splatter photo) Splash has joined the ever-growing ranks of technology companies from around the world moving to Seattle to take advantage of the region’s rich talent pool. All but one of the six people working in the event marketing firm’s new Seattle office come from Tableau Software. They didn’t have to […]

Event marketing

Here’s how Bacardi’s focus on content and event marketing is changing

At the Casa Bacardi launch in Mumbai, Bacardi India Head of Marketing Anshuman Goenka spoke to Advertising and Media Insider about the story behind the event. He explained that branded content is Bacardi’s main way to reach consumers and more. He further shared the benefits of using music as a medium and the idea behind […]

Event marketing

The rise of technology in large-scale event marketing programs

The amount of data we create every day is astronomical. The digital universe will likely reach 44 zettabytes in 2020, according to the World Economic Forum. That’s 40 times more bytes than there are stars in the observable universe. As an indication of how fast this is changing, that number will grow to 175 zettabytes […]