Event marketing

Event marketing tech reveals what attendees really care about (VB Live)

Presented by Cvent What is the ROI of your live events? With event marketing technology, you will know this and can increase those numbers as well. Find out how you can integrate event technology into your existing marketing automation platform and CRM and achieve demonstrable results in this VB Live event! Register here for free. […]

Event marketing

13 ways to boost your event marketing efforts with video

Live, in-person events and conferences can be a key marketing channel for achieving business goals and generating leads, especially for B2B organizations and technology companies. Events give you the opportunity to connect and build engaged communities, while potentially turning leads into customers. In just a few hours, hundreds if not thousands of people gather in […]

Event organizer

RAGBRAI appoints experienced cycling event organizer as new director

A veteran cycling event organizer will take the helm of the Registry’s annual big bike ride through Iowa, RAGBRAI announced Sunday. Dieter Drake, 48, of Colorado Springs, Colorado, comes to RAGBRAI after hosting more than 100 bike rides and races over 15 years. It started in 2004 with a small race in Cambridge, New York, […]