Event marketing

How to use WhatsApp to improve your event marketing strategy

If you have friends or family who live outside the country, chances are you are familiar with WhatsApp. The smartphone app sends text, audio and video anywhere in the world via the internet, which means the costs are much lower than international calls or text messages. The service is so popular that it now has […]

Event marketing

Join us for Expochat: All About Event Marketing in 2020

Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where is the line between too much or too little communication? Successful event marketing can be a fast-moving target, so let’s kick off the new year (and a new decade!) […]

Event marketing

How to get the best ROI metrics for event marketing?

Most companies allocate at least 21% of their marketing budget to executive attendance at in-person events. With so much budget and expense at stake, tracking ROI is imperative. But how do you track the ROI of events? This video outlines five tactics you can use to increase ROI when establishing your marketing strategy and event […]

Event marketing

Event marketing is a great way to meet your customers in person – Comox Valley Record

With a focus on using social media and other online marketing tools as well as traditional media formats, there is another strategy that can boost your profile and give you the opportunity to engage with your customers. current or potential: event marketing. It is this ability to be able to interact with customers that can […]

Event marketing

B2B Event Marketing Ideas | 6 ways to market your B2B events

A B2B event can be a conference, a convention, an awards dinner – anything that brings together various suppliers from the B2B industries for a specific purpose. Hubilo, an event management software company, describes B2B events as “where various organizations and businesses come together. These companies belong to the same industry or to related industries. […]

Event marketing

Paragon Event Marketing Investigates “Experience Management” | Latest press releases | PressGo

Press release Paragon Event Marketing believes that in the digital age it is not possible to thrive without a social media presence, however, this is where it all begins. If you look at a new upcoming app “TikTok” in the past 12 months, it has gone from being unknown to slowly competing with the biggest […]