Event marketing

How Businesses Can Harness the Power of Event Marketing

To step up their game, big brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event marketing is a complete game plan that mixes the best of both worlds. Although our emotions influence our buying behavior more than anything else, […]

Event company

Take charge of your event company’s message during a crisis

Many crises arise out of the blue, which often puts business leaders in a place of reactivity rather than proactivity. Without a moment to prepare, you can often feel like you are in the midst of an evolving situation without any clear direction to write your message. This is especially difficult when you don’t have […]

Event marketing

Banzai Raises $7M in Series A Funding to Simplify Event Marketing

SEATTLE–(BUSINESS WIRE)–Banzai, a cloud-based software-as-a-service provider of event marketing automation solutions for enterprise marketers, today announced it has raised $7 million in equity funding led by DNX Ventures , an early-stage venture capital firm focused on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan […]

Event marketing

Event Marketing Startup Banzai Raises $7M; CEO predicts greater adoption of virtual event offering

Banzai CEO Joe Davy. (Photo Banzai) Banzai, a Seattle-based startup that sells event marketing software, today announced a $7 million Series A investment. Founded in 2016 by former employees of Avalara, Banzai originally started as an on-demand internal sales and marketing platform. Now, he helps companies like Microsoft and Dell drive event registrations. Revenue doubled […]

Event company

Live Event Company Shares Collapse As Market Problems Continue

All eyes are on the stock market as a period of uncertainty lowers stock values. But as the S&P 500 fell seven percent at the start of the week, live event companies are particularly hurt, with some stocks hitting 52-week lows. Live Nation Entertainment (LYV) touched a 52-week high of $ 76.08 per share less […]

Event organizer

Event Organizer Emerald City Comic Con Offers Ticket Refunds, Still Plans To Hold Event In Seattle

(ECCC picture) Update, Friday, March 6: Emerald City Comic Con finally postpones event, bowing to backlash amid coronavirus outbreak Emerald City Comic Con organizer Reedpop has relaxed its usual no-refund policy for attendees wishing to cancel their tickets, but will continue to hold this year’s event in Seattle despite ongoing concerns over the COVID virus. […]