Event marketing

How the COVID-19 pandemic shaped event marketing in 2020 – Event Marketer

Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020 – Event Marketer Please enable JavaScript to view this website. Get the latest news and special announcements from Event Marketer SIGN UP FOR UPDATES [type=”submit”] [type=”submit”]

Event organizer

How an event planner brings Kentucky-Georgia tech and more high-profile college basketball to Atlanta

After founding The VII Group, Chris Williams and his wife Tiffany organized Holiday Hoopsgiving … [+] event this weekend featuring Kentucky and Georgia Tech. Chris williams As a 17-year-old basketball fan who grew up in Atlanta, Chris Williams was in the building when Georgia Tech defeated Kentucky in the Delta Air Lines Classic on December […]

Event marketing

3 trends in event marketing in the COVID era

When it comes to acquiring leads and doing business, nothing replaces the value of face-to-face events. That’s why, before the COVID-19 pandemic, meetings and events made up 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread shutdowns in the global economy, organizations have switched to virtual formats […]