Event marketing

Banzai Raises $7M in Series A Funding to Simplify Event Marketing

SEATTLE–(BUSINESS WIRE)–Banzai, a cloud-based software-as-a-service provider of event marketing automation solutions for enterprise marketers, today announced it has raised $7 million in equity funding led by DNX Ventures , an early-stage venture capital firm focused on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion dollar investment arm of Vulcan Inc. The Series A investment will be used to double Banzai’s headcount and expand the products and services Banzai offers in the Event Marketing Automation category.

Since launching in 2017, Banzai has quickly become the go-to solution for event marketing automation. More than 200 large companies such as Dell, Google, Microsoft and Oracle use Banzai to streamline their registration process and to increase attendance at regional and field marketing events.

Using Banzai’s end-to-end event marketing automation solution, Banzai customers have generated over 30,000 event and conference registrations worldwide. In 2019, Banzai doubled its revenue, supported 1,400 unique customer events, and grew its team by 200%.

“Events are the single largest marketing expense for businesses today, with half a trillion dollars spent annually,” said Joe Davy, CEO of Banzai. “There has been virtually no innovation in the Event Marketing Automation category. Professionals want to be touched by powerful experiences, and businesses will need to embrace new solutions to reach their customers. »

“Event marketing represents the largest budget category for marketers, and the event marketing automation industry is ripe for a technology revolution,” said Mitch Kitamura, managing director of DNX Ventures. “Banzai has created a differentiated solution that is already becoming a standard. The event marketing process — including audience targeting, invitations, and confirming registrations — is a logistical nightmare that keeps field marketers up at night. With this new capital, Banzai will be able to grow to serve more customers and expand its product offering.

For more information about Banzai or to schedule a time to discuss ride quality records, visit www.getbanzai.com.

About Banzai

Banzai believes in the power of life changing events. Banzai makes products that are easy to use, people-centric, and learning-centric. Banzai is a software-as-a-cloud service company that provides event marketing automation software used by companies including Microsoft, Google, and Oracle. Banzai connects people to life-changing experiences. Our suite of event marketing automation solutions maximizes audience reach, simplifies event invitations, increases registration quality, and proves ROI for field marketers through a single platform .

About DNX Ventures

DNX Ventures is an early-stage venture capital firm focused on B2B startups that are shaping industries and transforming the way we live and work. Established in 2011, the firm manages multiple funds with AUMs of approximately $600 million. We have, through our two existing funds, invested in over 70 companies with 13 exits, including two IPOs. One of our key value-added services for our portfolio companies is business development support between startups and global conglomerates and we have facilitated over 100 signed partnerships to date. Our areas of expertise vary from Enterprise Software, Cyber ​​Security, Frontier Tech, Hardware, Retail Technology to Fintech.