Event organizer

Boaz Harvest Festival Beauty Pageant Renamed in Honor of Late Organizer | Free sharing

BOAZ, Ala. – As she prepares for this year’s harvest festival and pageant, Boaz Area Chamber of Commerce Executive Director Jill Johnson said she couldn’t help but think of Kelly Adams.

Adams, who died recently, served as the pageant’s chief organizer for about 18 years, Johnson said. A native of Boaz, Adams has been active in several community events and organizations.

In order to honor her memory, Johnson led the effort to have the pageant renamed the “Kelly Adams Diamond Beauty Pageant”.

“It was a very easy decision,” Johnson said. “This competition has always been his passion… I can’t do anything here [in preparation for the event] without thinking of her.

“Kelly was a diamond in this community,” Johnson continued, “and not just Boaz, but all of Marshall County and beyond.”

Johnson said she went to the chamber board to ask for the name change and received unanimous approval. She then gained the approval of Adams’ family.

The 58th edition of the Boaz Harvest Festival is scheduled for October 7-8 in downtown Boaz. The beauty pageant is scheduled for Saturday, October 8 starting at 9 a.m. inside Old Mill Park.

“Some people don’t realize that it takes months in advance to prepare not just for the festival, but also for the pageant,” Johnson said. “From ordering scarves, wreaths and bags, to finding judges, to scheduling rehearsals…there’s so much to do. And Kelly did everything, and she treated everyone fairly and honestly.

Adams died suddenly after suffering a medical emergency at her residence in Boaz on Saturday, September 3. She was 55 years old.

In addition to the contest, the two-day festival will include a car show, cornhole tournament and live music. Learn more about the festival at boazareachamberofcommerce.org.