Event marketing

Snöball Partners with CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

Snöball Partners with CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities Snöball, a word-of-mouth marketing and audience growth platform for events, has formed a strategic partnership with CLIPr, a video analytics and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcript, topics and subtopics. With […]

Event marketing

Event Marketing in the Age of Zoom

Event marketing has transformed dramatically during the pandemic, with today’s attendees expecting personalized experiences virtually and in-person. By Doug Baird Posted: May 12, 2022 (Image credit: Wes Lewis/Unsplash)The new era of events is here and ready to disrupt, and event marketers must adapt accordingly. Today’s events are integrated, personalized, and data-driven. The best events provide […]

Event marketing

Event Marketing Software Market by Technology, Application and Geographic Analysis and Forecast to 2028 – ManufactureLink

the Global Event Marketing Software Market should reach USD XX million by 2030recording a XX% CAGR during the forecast period. Due to the high popularity of this product/service in North America and Asia, the growth trend of event marketing software in recent years and growing consumer demand is expected to drive the global event marketing […]

Event marketing

UTSA art and music majors unhappy with their departments’ event marketing – The Paisano

As the semester ended, the halls of the UTSA Arts building began to fill with vibrant and quirky flyers promoting everything from exhibits and exhibits to senior recitals, ensemble concerts and more. After a semester filled with rehearsals and late-night studio sessions, the students gather their work and perform alongside their classmates to hopefully showcase […]

Event marketing

HOW FINANCIAL ADVISORS CAN IMPLEMENT THEIR EVENT MARKETING

One of the best ways for financial advisors to connect with existing clients and engage prospects is through event marketing. An often underused tool, successful event marketing can propel a company’s new business into the stratosphere. Sure, the global pandemic forced advisors and their marketing teams to identify new platforms to generate revenue (like webinars), […]

Event marketing

Two reasons why your brand should engage in event marketing – Searchlight

posted on February 11, 2022 posted on February 11, 2022 As the market becomes more competitive and businesses and brands look for ways to differentiate themselves, event marketing is a great way to engage with customers. According to a report from Endless Events in the US, an overwhelming majority of C-Suite executives believe in the […]

Event marketing

Moshtix Partners with Audience Republic on Live Event Marketing Tools

Moshtix has entered into a partnership that will give users of the ticketing specialist access to Audience Republic’s suite of marketing tools for venues, promoters and festivals. As the live space reopens after a three-year pandemic, both parties say the arrangement should facilitate more sales and eliminate much of the guesswork for event planners. Through […]

Event marketing

Vendelux raises $2.4 million to improve event marketing intelligence

Vendelux, the first event intelligence platform that enables marketers to maximize the impact of the event branding channel, today announced the close of $2.4 million in seed capital financing. The capital will support the development of the platform’s event intelligence product suite, including technology to enable users to find events and conferences with their key […]

Event marketing

Vendelux Raises Seed Funding to Provide Marketers with Event Marketing Insights

NEW YORK, January 28, 2022 /PRNewswire/ — Vendelux, the leading event intelligence platform that enables marketers to maximize the impact of the event branding channel, today announced the close of $2.4 million in seed capital financing. The capital will support the development of the platform’s event intelligence product suite, including technology to enable users to […]

Event marketing

Event marketing is a “team sport”, and Vendelux helps companies find the best return on investment – TechCrunch

When you attend events, conferences, and trade shows and it works well in terms of generating tons of leads and opportunities, that’s a good experience. However, when events don’t go so well, it can be risky in terms of wasting time and money. Two ex-Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together to […]

Event marketing

How Facebook Event Marketing Can Expand Your Customer Base

Marketing your corporate event to expand your reach can be overwhelming. Effectively contacting potential customers can be complicated and building awareness for your event can be laborious. So how do you ensure the success of your corporate event? Event marketing can expand your customer base Any professional would tell you to turn to social media […]

Event marketing

Trevor Punt: We need to talk about event marketing

Recently, I found myself reviewing the activities of PR and marketing entrepreneurs and found myself going around some “medyah!” fashionable! companies. On one such date, at an equally hip cafe, my host ordered a “smoothie-booster-celery” which arrived in a jar of jam. Whenever I see things like this, my first question is: “Who was the […]

Event marketing

The biggest lessons of the pandemic for event marketing leaders (VB Live)

Presented by Cvent In 2022, event marketers will tackle a new landscape of challenges and opportunities. Join this VB Live event to get insights, in-depth analysis and the best predictions for the new normal in the world of event marketing. Register for free here. Last month was a turnaround for a lot of people as […]

Event marketing

Update on Tourism Development in Hernando County: Event Marketing Grants, Mermaid Trail Expansion and More

Tammy Heon, Director of Tourism Development for Hernando County, gave a presentation on grants, local tourism industry statistics and Mermaids Trail expansion at the December 14 meeting for the Council of Commissioners County. She began by presenting eight scholarships which she presented to the committee for approval. These grants are marketing grants from the Tourism […]

Event marketing

Event marketing: take advantage of face-to-face pet shows

Imagine having a microphone in your hand and over 18,000 pet owners in front of you, eager to hear what you have to share about your business, products and / or services. What message would you deliver to these highly qualified prospects about your business? Retailers, manufacturers, contractors, artisans and service providers love to talk […]

Event marketing

Event marketing company transfers experience to save lives

American event marketing firm Hamilton has been recognized by the Experiential Designers and Producers Association (EDPA) with an EDDIE Award, in part for its efforts to create a platform capable of delivering more than 200,000 vaccines. The award was officially presented at the ACCESS Annual Conference December 1. The 2021 EDPA EDDIE Award for Best […]

Event marketing

Event Marketing Manager – Axios Charlotte

The Market Share Group (MSG) is a marketing agency based in Davidson, North Carolina. We create marketing solutions that drive sales for mainstream brands through a strong marketing strategy, strong sports and entertainment properties and a ‘roll up our sleeves’ mindset. We are looking for strong team players who can and are ready to make […]

Event marketing

Splash shows event marketing will never be the same after Covid

In just a few short weeks, thousands of tech insiders will once again be heading to Las Vegas, Nevada for the Consumer Electronics Show (CES). Virtual in 2021, the huge in-person return-to-life event is perhaps surprising given the lingering uncertainty about the pandemic. Although CES has decided to host its event in person, many companies […]

Event marketing

Easol raises $ 25 million for its experiences and its event marketing, reservation and payment platform – TechCrunch

The gradual return of tourism and travel following the COVID-19 pandemic continues to see a wave of startups raising funding to respond to new market opportunities. In the latest development, Easel, who created events and experiences software that third-party companies can use to market and sell reservations – it includes a website builder, booking and […]

Event marketing

Five Ways to Land the Jobs of the Future in Event Marketing – Event Marketer

Five Ways to Land the Jobs of the Future in Event Marketing – Event Marketer Please enable JavaScript to view this website. Get the latest news and special announcements from Event Marketer SIGN UP FOR UPDATES [type=”submit”] [type=”submit”]

Event marketing

New Mobile Wallet Revolutionizes Social Event Marketing

Market your inventory on a customer’s home screen Add download link to website banners and social media Easily scan VINs for vehicle information The first mobile wallet card for car dealerships 70% of consumers use mobile wallet cards to meet their shopping and entertainment needs. It’s time to bring this single channel to the automotive […]

Event marketing

North Lake Tahoe Resort Association makes $ 50,000 in special event marketing funds available

The North Lake Tahoe Resort Association has announced its application cycle for the 2022 Special Events Partner Funding Program. Facilitated on an annual basis, the NLTRA directs sponsorship funds to special events that result in nightly visits to the area. of North Lake Tahoe. The total amount of funding available, among all recipients collectively, is […]

Event marketing

Evvnt Inc. and Adams Publishing Group announce ticketing and event marketing partnership

NEW YORK, October 13, 2021 / PRNewswire / – Evvnt Inc., the industry leader in event marketing, event discovery and event ticketing, today announced the integration of its platform with Adams Publishing Group. The integration provides 120+ digital Adams publications with Evvnt calendar functionality for local event discovery, ticket creation, and event marketing automation, allowing […]

Event marketing

Event Marketing Awards 2022 open for nominations | Marketing

Countryside is delighted to open nominations for the 2022 Event Marketing Awards, which honor leading event and marketing professionals whose contributions have supported the industry and helped propel it forward during an unprecedented time. Now in its sixth year, the Event Marketing Awards recognize companies that have applied best practices to the creation, planning, production […]

Event marketing

Event Marketing Software Market Research Report by Function, by Type, by End Users, by Deployment, by Region – Global Forecast to 2026

Event Marketing Software Market research report by Function (Attendee Engagement, Email Marketing, and Event Planning), by Type (Embedded and Standalone), by End Users, by Deployment, by Region (Americas , Asia-Pacific and Europe, Middle East & Africa) – Global Forecast to 2026 – Cumulative Impact of COVID-19 New York, Oct. 12, 2021 (GLOBE NEWSWIRE) — Reportlinker.com […]

Event marketing

Cramer breaks new ground with Titler Live 4 Broadcast — event marketing edition.

Meet Cramer. To screw up is Boston’s leading event and content marketing agency with clients including BOSE, Fidelity, IBM and ThermoFisher Scientific. Since the start of the COVID-19 pandemic, most of Cramer’s event work has been virtual or hybrid. They have grown rapidly as they have been working in the online event space for over […]

Event marketing

Patron Technology announces partnership with event marketing platform Audience Republic

Patron Technology partners with Audience Republic “Patron Technology and Audience Republic share a commitment to… bring true innovation to event planners. – Brian Arnone, CRO, Audience Republic PITTSBURGH (PRWEB) September 21, 2021 Patron Technology, the event technology solution that is redefining the industry, today announced a new partnership with the all-in-one event marketing platform Audience […]

Event marketing

Discover and seize the new event marketing opportunity

Cvent believes the golden age of events has arrived. But it did not come easily. This exciting new era has arrived thanks to a confluence of game-changing events that rocked the marketing world forever, from the rise of digital technology to the global pandemic of 2020. Perhaps no other marketing channel has been more affected […]

Event marketing

RainFocus Raises $ 60 Million to Help Businesses Develop Event Marketing Strategies

As businesses navigate both a return to physical events and a pursuit of virtual events, … [+] RainFocus has raised $ 60 million to develop its event marketing platform. Getty As companies continue to develop their event strategies, a platform is raising $ 60 million to ensure they are reaching the right audiences in times […]

Event marketing

Travel Paso Community Event Marketing Inquiries Due August 4

Support events to enhance the Paso Robles experience for visitors and locals –Travel Paso has opened the application period for the Community Events Marketing Program to support organizations and events returning in 2021. Travel Paso will run two application periods. The first supports fall activities returning in 2021 and the second supports the 2022 calendar […]

Event marketing

Reviews | How Digital Playmakers found a winning formula for event marketing during a pandemic

Marketing live events during a global pandemic must remain one of the most difficult times ever for the events industry and certainly one of the greatest challenges. Despite this, Digital Playmakers has partnered with Threshold Sports to achieve record cost per acquisition (CPA), with a reduction of around 40% compared to the previous non-pandemic year […]

Event marketing

Event marketing agency GPJ selects data analytics provider Fobi AI

FOBI AI Inc. (TSXV: FOBI) (OTCQB: FOBIF:) (the “Company” Where “Fobi“), a global leader in providing real-time data analytics powered by artificial intelligence to drive customer activation and engagement is pleased to announce that it has been selected by YPG, the first global event and experience marketing agency, to use its Wallet pass solution to […]

Event marketing

Hopin acquires Attendify to expand its event marketing suite

On the heels of celebrating its second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, today announced that it is enhancing and expanding its suite of event marketing with the acquisition of Attendify. Hopin also today announced several impactful company updates as part of Illuminate, […]

Event marketing

Hopin Expands Event Marketing Suite with Acquisition of Attendify

LONDON–(COMMERCIAL THREAD) – On the heels of his second birthday in June, Get in, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, today announced that it is enhancing and expanding its event marketing suite with the acquisition of ‘Attendify. Hopin also today announced several impactful company updates as part […]

Event marketing

Boch Center appoints Jamia Gaffney Director of Event Marketing

The Boch Center, one of the nation’s leading nonprofit performing arts institutions, today announced the appointment of Jamia Gaffney as Director of Event Marketing. Ms. Gaffney has an accomplished marketing background, with over 10 years experience in the arts and media industries. As a member of the marketing team, Jamia will be responsible for overseeing […]

Event marketing

Event marketing is making a comeback

After a year of digital only, physical events are on the rise. New data from a survey of retailers and brands conducted by Modern Retail and Glossy revealed that 30% of respondents had already started investing in event marketing campaigns in the last six months. This follows a trend that started at the very start […]

Event marketing

Event Marketing in 2021 >> Scuttlebutt Sailing News

It was almost the norm for major events in 2020 to be canceled, but high hopes seek to avoid the same this year, with regatta organizers becoming experts on evolving COVID-19 regulations. the 2021 505 World Championship are planned for Bermuda, and while event marketing might normally focus on the pink sand beaches and epic […]

Event marketing

Brands like HBO and IBM rethink live events marketing strategy in detail

Advertisers are poised to resume marketing through live events as pandemic restrictions relax. They change their approach to events with virtual and interactive elements. But spending may not return to pre-pandemic levels, and some events will remain virtual. See more stories on the Insider business page. The event marketing business collapsed in 2020, and marketing […]

Event marketing

Drone videography: how to use it for event marketing

This article was written by Anthony jamison, a representative at Phoenix drone services. Anthony Jamison heads the outreach department at Drone Services Phoenix, Arizona’s premier aerial photography and videography company. When not working, he pursues his passion to give back by doing charitable work and helping communities. Videos have become more and more interesting for […]

Event marketing

Learn more about event marketing and data science from ETT Club

Event Marketing, a town hall meeting on February 25 and a micro-workshop, “Data Science for Event Planners”, on March 1, are two upcoming online events announced and organized by the Event Think Tank (ETT) Club. The Event Marketing Town Hall takes place at 8 a.m. and again at 4 p.m. and is hosted by Nicole […]

Event marketing

Trust in the Numbers: Global Agencies Unite for Better Measurement of Event Marketing

As we see significant brand investment in digital events and experiences, amid a period of seismic change for the meetings and events industry, a new affiliation of event marketing companies is launching. After two years of preparation, the Experiential Marketing Measurement Coalition (EMMC) will focus on promoting better measurement practices throughout the industry. “Two factors […]

Event marketing

global agency initiative to promote better event marketing measurement

As we see significant brand investment in digital events and experiences, amid a period of seismic change for the meetings and events industry, a new affiliation of event marketing companies is launching. After two years of preparation, the Experiential Marketing Measurement Coalition (EMMC) will focus on promoting better measurement practices throughout the industry. “Two factors […]

Event marketing

Going Virtual: Best Practices for Rewriting the Event Marketing Playbook

A common misconception among first-time virtual event planners is that digital is easier to execute than in-person. But reality is virtual is just a different beast. A digital execution requires heavyweight and is a fast-changing channel that is still heavily experimental. Rather than trying to force the trappings of what happened in person into an […]

Event marketing

How the COVID-19 pandemic shaped event marketing in 2020 – Event Marketer

Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020 – Event Marketer Please enable JavaScript to view this website. Get the latest news and special announcements from Event Marketer SIGN UP FOR UPDATES [type=”submit”] [type=”submit”]

Event marketing

Pandemic hits event marketing revenue

Mr Sermkhun expects event marketing activity to recover to 80% of 2019 levels next year. The event marketing business in Thailand is expected to lose 5.6 billion baht in revenue in 2020 due to the Covid-19 pandemic. Sermkhun Kunawong, managing director of CMO Plc, a creative event management company, said the event marketing industry had […]

Event marketing

PCMA acquires the Corporate Event Marketing Association

CMAM acquired the Corporate Events Marketing Association, the premier community for event marketers, as a new wholly-owned division. The agreement between the two organizations was signed after CEMA members voted overwhelmingly in favor of the acquisition. According to PCMA officials, the move will propel both organizations into an exciting new chapter as businesses and organizations […]

Event marketing

3 trends in event marketing in the COVID era

When it comes to acquiring leads and doing business, nothing replaces the value of face-to-face events. That’s why, before the COVID-19 pandemic, meetings and events made up 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread shutdowns in the global economy, organizations have switched to virtual formats […]

Event marketing

Event Marketing Awards 2021 Unveils New Categories for Live and Virtual Events | Marketing

2020 is unlike any other year as the new normal of lockdowns and social distancing has forced businesses to take an instant leap in creating innovative and interactive hybrid or virtual events. In response to this growing trend of shifting to virtual events, the Event Marketing Awards has decided to open up their live and […]

Event marketing

Event Marketing Association and Virtual Events Institute confirm their partnership

The Virtual Events Institute and the Event Marketing Association (EMA) have announced a strategic partnership. The partnership will see organizations share their knowledge and best practices on online and hybrid events for organizations, including case studies, speaking opportunities and workshops. The EMA, which is the UK’s exclusive association for in-house event professionals, was founded in […]

Event marketing

05/11/2020 | Merchants discuss holiday event marketing issues with mayor

Pines budget proposes $71 decrease in assessment OCEAN PINES — The association’s proposed budget for the upcoming fiscal year will be presented at a town hall following the board’s review last week. Last week, the Ocean Pines Association Board of Directors held a meeting to review the proposed draft budget for the 2022-2023 fiscal year. […]

Event marketing

Event Marketing Association appoints new CEO

The EMA has announced that it has appointed Priya Narain as its chief executive. Richard Waddington, EMA President says: “Covid-19 has had a catastrophic impact on the events industry and continues to do so. The EMA, other industry associations and our members have not been spared. However, we are now taking At this turning point, […]

Event marketing

Event Marketing Awards 2021 Opens Applications | Marketing

Campaign is delighted to open nominations for the 2021 Event Marketing Awards, honoring leading event and marketing professionals whose contributions have supported the industry and helped propel it forward through unprecedented times. Now in its fifth year, the Event Marketing Awards recognize companies that have applied best practices to creating, planning, producing and managing successful […]

Event marketing

Event Marketing via WhatsApp – Complete Guide

Event marketing is a very interesting field. All that adrenaline rush chasing a target ticket sale – it’s a super exciting and creative process. In today’s article, you’ll find out how to market your event via Whatsapp. But before that, Why WhatsApp? Messaging has become the preferred mode of communication lately. And WhatsApp is the […]

Event marketing

5 Ways to Build Customer Loyalty with Event Marketing

Guest contribution by Thomas Davey, Content Manager at Eventtia The emphasis is on event marketing to attract new customers, but what about your current customers, don’t they also deserve special attention? After all the effort you’ve put into turning your leads and prospects into paying customers, it’s all too easy to spread all of your […]

Event marketing

Promoting Festivals | event-marketing

Promoting Festivals | event-marketing | FestivalNet We require JavaScript to be enabled to use this site.Please enable JavaScript in your Browser before you proceed! If you need help, view instructions here. How to get your event noticed! Adding your free event listing at FestivalNet.com is a great first step! You’re on your way to getting […]

Event marketing

Six trends of B2B leaders – Chief Marketer

With events currently on hold worldwide due to the COVID-19 pandemic, now is a great time to study the strategies and tactics of some of the most successful B2B event marketers in the industry. Because when face-to-face engagement has resurfaced and events are thriving again, marketers who have honed their skills in the meantime will […]

Event marketing

Splash Virtual Moves Event Marketing Online Fast

NEW YORK, April 1, 2020 /PRNewswire/ — Splash, the world’s fastest-growing event marketing platform, today announced the launch of Splash Virtual, a new solution to help businesses rapidly shift from in-person to virtual events. Splash Virtual provides ready-to-use virtual event marketing programs with best practices and branded experiences built in. Users can choose to embed […]

Event marketing

How Businesses Can Harness the Power of Event Marketing

To step up their game, big brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event marketing is a complete game plan that mixes the best of both worlds. Although our emotions influence our buying behavior more than anything else, […]

Event marketing

Event Marketing Startup Banzai Raises $7M; CEO predicts greater adoption of virtual event offering

Banzai CEO Joe Davy. (Photo Banzai) Banzai, a Seattle-based startup that sells event marketing software, today announced a $7 million Series A investment. Founded in 2016 by former employees of Avalara, Banzai originally started as an on-demand internal sales and marketing platform. Now, he helps companies like Microsoft and Dell drive event registrations. Revenue doubled […]

Event marketing

Banzai Raises $7M in Series A Funding to Simplify Event Marketing

SEATTLE–(BUSINESS WIRE)–Banzai, a cloud-based software-as-a-service provider of event marketing automation solutions for enterprise marketers, today announced it has raised $7 million in equity funding led by DNX Ventures , an early-stage venture capital firm focused on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan […]

Event marketing

Unique Venues of London partners with Event Marketing Association

Unique places in London, tthe associative association of specialized properties in the capital, announces its partnership with the Event Marketing Association (EMA), an association of corporate event professionals. The partnership will involve collaboration of memberships and joint marketing opportunities, while exploring how to engage with target audiences. Unique Venues of London will also support the […]

Event marketing

CSA Exclusive: Anthropologie taps into the roots of event marketing

A hip lifestyle retailer makes sure its in-store marketing events make a splash. Anthropologie, part of the URBN retail group, which also includes flagship brand Urban Outfitters, is creating transparency in how it schedules and promotes marketing events in its stores. The retailer uses the Splash event marketing platform to gain insight into the complete […]

Event marketing

ICP is looking for Event Marketing Interns for Summer 2020 in New York, NY (Paid Internship)

TITLE: Event marketing internREPORTS TO: Manager, Event MarketingLOCATED: New York City THE DESCRIPTION: This part-time paid temporary internship supports the day-to-day operations of the International Cosmetics & Perfumes, Inc. (ICP) marketing team. ICP is the exclusive creator, marketer and marketer of luxury fragrance brands in North America, with a focus on the House of Creed […]

Event marketing

How to use WhatsApp to improve your event marketing strategy

If you have friends or family who live outside the country, chances are you are familiar with WhatsApp. The smartphone app sends text, audio and video anywhere in the world via the internet, which means the costs are much lower than international calls or text messages. The service is so popular that it now has […]

Event marketing

Join us for Expochat: All About Event Marketing in 2020

Are you using the latest marketing tactics to promote your event? Are you sure? Is print finally, officially dead or still practical? What about email? Where is the line between too much or too little communication? Successful event marketing can be a fast-moving target, so let’s kick off the new year (and a new decade!) […]

Event marketing

B2B Event Marketing Ideas | 6 ways to market your B2B events

A B2B event can be a conference, a convention, an awards dinner – anything that brings together various suppliers from the B2B industries for a specific purpose. Hubilo, an event management software company, describes B2B events as “where various organizations and businesses come together. These companies belong to the same industry or to related industries. […]

Event marketing

Paragon Event Marketing Investigates “Experience Management” | Latest press releases | PressGo

Press release Paragon Event Marketing believes that in the digital age it is not possible to thrive without a social media presence, however, this is where it all begins. If you look at a new upcoming app “TikTok” in the past 12 months, it has gone from being unknown to slowly competing with the biggest […]

Event marketing

13 ways to boost your event marketing efforts with video

Live, in-person events and conferences can be a key marketing channel for achieving business goals and generating leads, especially for B2B organizations and technology companies. Events give you the opportunity to connect and build engaged communities, while potentially turning leads into customers. In just a few hours, hundreds if not thousands of people gather in […]

Event marketing

Event marketing tech reveals what attendees really care about (VB Live)

Presented by Cvent What is the ROI of your live events? With event marketing technology, you will know this and can increase those numbers as well. Find out how you can integrate event technology into your existing marketing automation platform and CRM and achieve demonstrable results in this VB Live event! Register here for free. […]

Event marketing

Event marketing company Splash opens Seattle office run by former Tableau employees

Splash office in Seattle. (Splatter photo) Splash has joined the ever-growing ranks of technology companies from around the world moving to Seattle to take advantage of the region’s rich talent pool. All but one of the six people working in the event marketing firm’s new Seattle office come from Tableau Software. They didn’t have to […]

Event marketing

Here’s how Bacardi’s focus on content and event marketing is changing

At the Casa Bacardi launch in Mumbai, Bacardi India Head of Marketing Anshuman Goenka spoke to Advertising and Media Insider about the story behind the event. He explained that branded content is Bacardi’s main way to reach consumers and more. He further shared the benefits of using music as a medium and the idea behind […]

Event marketing

The rise of technology in large-scale event marketing programs

The amount of data we create every day is astronomical. The digital universe will likely reach 44 zettabytes in 2020, according to the World Economic Forum. That’s 40 times more bytes than there are stars in the observable universe. As an indication of how fast this is changing, that number will grow to 175 zettabytes […]

Event marketing

Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales

Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra affordable, email makes it easy to promote your event to tens of thousands of people with just one click. Event marketing is even easier when you take advantage of email automation, which lets you schedule a series […]

Event marketing

The essential guide to event marketing

People love events. A recent survey of adults over the age of eighteen found that more people are attending live events than ever before. This increase is good news for SMBs looking to connect with their customers, prospects, and partners in more meaningful ways. Attending and participating in events is one of the most effective […]

Event marketing

A dissection of modern event marketing strategies

If you need a case study on the impact of digital transformation on marketing, events are a great place to start. Print magazines and billboards were once the co-champions of event promotion. A new data-driven era is now dawning on the industry, with greater emphasis on personalization, measurement and, of course, ROI. If you organize […]

Event marketing

Want to know more about event marketing? You need intent data

Pexels/Pixabay B2B marketers know that event marketing is a great way to introduce themselves to the right customers. That’s why more than half of B2B organizations spend more than 20% of their marketing budget on events. But what happens when event marketing campaigns don’t produce the results your team wants (and needs)? With the average […]

Event marketing

Kickstart Your Event Marketing Funnel With These Lead Generation Strategies

If your marketing efforts seem outdated and unproductive, it might be time to take a look at your marketing funnel, if you have one. If not, now is probably a good time to implement this valuable asset to attract new leads. What is a marketing funnel?Think about your common kitchen funnel. It starts out large […]

Event marketing

How To Use Immersive Screens In Event Marketing | IEC Analysis

As we’ve come to understand visual marketing as what you see on your phone, TV, or computers, the marketing and events industry says “there’s more to it.” Justin Choy, Managing Director, HK, for Creative Technology, says “many exhibitors consider a screen to be a rectangle in the 16×9 format” due to the standard for similarly […]

Event marketing

The Event Marketing Lifecycle: When Can You Sell the Most Tickets?

When and where you market your event is critical to ticket sales, and thanks to a plethora of data, we can now map the entire marketing lifecycle of an event to determine when the best times to sell the maximum number of tickets. __________________________ Post invited by Sophia Vaccaro by Eventbrite It would be great […]

Event marketing

11 Ways to Leverage Snapchat for Event Marketing

BURLINGTON, Vermont., April 4, 2019 /PRNewswire/ — Fuse today released new data on tips for using Snapchat at an event. Snapchat is a major mobile social network among teens and Millennials, where among its 188 million users, those under 25 spend an average of 40 minutes a day. Originally designed to focus on private person-to-person […]

Event marketing

4 tactics for event success at all stages of planning

Event marketing is having a major moment in B2B right now. Several research reports indicate an increase in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top engagement tactic for all stages of the funnel. New research from […]

Event marketing

Philanthropy and local connections create event marketing success for Kendra Scott

Experiential retailing has become a popular industry buzzword as retailers look to deliver memorable in-store experiences to both build customer relationships and increase sales. For brands like jewelry retailers Kendra Scott, there’s no better way to do that than with in-store events. In each of its 94 stores, the brand organizes 12 to 20 events […]

Event marketing

How to Use Social Media for Event Marketing

Geralt/Pixabay Event marketing typically uses all different types of channels, including email, video, Google ads, and social media. But while some platforms are pretty straightforward, social media gives you a wide variety of options to choose from to market your event. With so many choices, how do you build an optimized social media event marketing […]

Event marketing

How to Develop a Successful Event Marketing Plan

Imagine planning the perfect Thanksgiving dinner, but forgetting to tell your friends and family about it, how do you think it goes? Just like a dinner party, a professional event is only successful in the number of attendees who attend, see and share the value they have received. This is where event marketing comes in. […]

Event marketing

Freeman acquires event marketing agency mdg

Freeman further expanded its offering to its customers by acquiring mdg, a full-service event marketing and public relations agency. The acquisition enhances Freeman’s range of services, from pre-event marketing and on-site user experience to post-show communications based on data-driven insights. “The events industry is undergoing a significant transformation – a transformation that requires a sophisticated […]

Event marketing

The ultimate guide to event marketing

These days, when everything under the sun is accessible online, it’s easy to overlook more traditional mediums to market your business. As a small business owner, you may not have the resources, time, or money to speak with your customers and learn more about them. It’s wise to remember that event marketing, although a long […]

Event marketing

Top 7 Event Marketing Strategies and Ideas

Do you remember all those birthday parties you had when you were a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You’d spend weeks planning what you’d wear, imagining the gifts you’d receive, plotting the menu, and getting excited about the games you’d play. But what if you […]

Event marketing

Marketing Strategy – The State of B2B Event Marketing

Some 91% of B2B marketers say they invested a budget in event marketing in 2014, according to a recent report from Regalix. More than half (57%) of B2B marketers say events were extremely important for accelerating lead generation/growing their sales pipeline, and a further 33% say events were somewhat important. Most (57%) of marketers surveyed […]

Event marketing

Growth-related event marketing

GLOBAL: Fast-growing companies are investing more in event marketing, either by sponsoring or organizing events themselves, according to a new study which underlines the value of this channel in the digital age and the need to develop better measurement return on investment. Splash, a company selling end-to-end event marketing software, partnered with Harvard Business Review […]

Event marketing

Event Marketing Fuels Revenue Growth, Harvard Business Review Study Confirms

Alex Clemente, Managing Director of Harvard Business Review Analytic Services According to new research by Harvard Business Review Analytic Services and event marketing software provider Splash, companies are increasingly linking event investments and activities to actual revenue or profits. The report, “The Evolution of Event Marketing: An Age of Data, Technology and Revenue Impact,” surveyed […]

Event marketing

How AR is about to transform event marketing

Editor’s Note: The following is a guest post by Michael Schaiman, SVP of Digital Experience at Helios Interactivea Freeman company. When predicting marketing trends for 2018 and beyond, analysts and forecasters tend to lump virtual reality (VR) and augmented reality (AR) together. The technologies are linked; both have histories stretching back decades, both are in […]

Event marketing

Measuring event marketing performance: 4 key indicators

Return on investment (ROI) is, at best, a misleading metric for evaluating event marketing performance. Let’s start with a simple definition of ROI: how much money was made versus how much was spent. But determining what an event costs can become very complicated, very fast. Do you include the fixed costs of a venue or […]

Event marketing

5 practices that will boost your event marketing strategy

In today’s cluttered digital landscape with endless marketing solutions, it can be difficult to discern which strategy is right for you. Ironically, offline marketing, and especially event marketing, has become a central part of the strategies of many organizations that want to build lasting relationships with their customers. According to The 2018 Event Marketing Report […]

Event marketing

3 Ways Event Marketing Improves Your Healthcare Brand – PharmaLive

By Ronnie HigginsContent Marketing Manager at Eventbrite When popular retailers launch new products, they don’t need to do a lot of promotion to capture people’s interest. Consumers are so eager to get their goods back that they will repurchase their inventory within days or even minutes. Health care “products,” on the other hand, rarely have […]

Event marketing

Advanced Field Event Marketing Strategies with ABM

Events tend to be a big chunk of marketing spend — after all, they’re a quick and efficient way to get face time to a large audience in a short amount of time. Moreover, in the eyes of traditional demand generators, it was easy to measure. Booth scans and business cards usually indicated success or […]

Event marketing

Effectiveness of event marketing: key factors and useful tool

One of the oldest but most powerful ways to reach your target audience is through event marketing. But, unlike digital marketing, which we talk about these days, events require a lot more preparation and lead to higher execution costs, and there are no ready metrics to determine whether the return on investment of the event […]

Event marketing

Event Marketing Tactics for Music Festivals

When it comes to organizing and promoting music festivals, there are a variety of practices and techniques that artists can use in order to generate maximum hype around an event and thus increase ticket sales. Here we look at some of the most effective tactics. __________________________ Post invited by Emma Miller Music festivals are a […]

Event marketing

Why Event Marketing is a 365-Day-A-Year Job – Folio:

We know the events. After working with over a thousand events over the past three years – small, huge, and everywhere in between – we’ve learned that there are two ways to approach trade shows, exhibitions and conferences. The first and most common way people define these events is as an “event.” A three-day extravaganza […]

Event marketing

3 Powerful Event Marketing Trends Your Business Needs to Consider This Year

When people talk about marketing trends and developments these days, they’re usually talking about a hot new marketing technology or a new digital channel. But while our eyes are on the digital world, it’s important to remember that there are still plenty of marketing, advertising, and branding opportunities available in the “real world.” Event marketing, […]

Event marketing

6 must-haves for successful B2B event marketing

B2B marketers spend 20-30% of their budget on event marketing each year. According to a Gartner CMO report, it’s one of the top four areas of spend, ahead of social media, customer intelligence, and email marketing. Between trade show sponsorships, seminars, and company-hosted events, it can be a great way to find new leads, build […]

Event marketing

Content marketing and its essential role in event marketing

By Elizabeth Johnson If your event has a blog, you are engaged in content marketing. A social media channel? Yes, more content marketing. An electronic newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events. Content marketing can build […]

Event marketing

5-Step Guide to Generating Revenue from Field Event Marketing

Sometimes you really need face-to-face interaction to close an account. Don’t get me wrong: we believe strongly in the power of targeted ads, email campaigns, direct mail and outbound calls. These channels deliver results time and time again, especially when used in coordination with an event. There’s also plenty to say about shaking hands, giving […]

Event marketing

Report: Which Event Marketing Tools Drive Attendance?

Event marketers need to be more creative as they face fixed or shrinking budgets and a fragmented media landscape, yet email and direct mail still account for over 50% of their spend to increase attendance. This is one of the main conclusions of a new report prepared by CEIR, the Center for Research on the […]

Event marketing

Splash moves into B2B event marketing with $7 million in new funding – TechCrunch

Splash, the New York-based event marketing platform, has just announced the closing of a $7M Series B funding round led by Ascent Venture Partners, with participation from Spark Capital, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp and Vine co-founder Rus Yusupov. Along with the investment comes a new business plan for Splash in […]

Event marketing

What is the right marketing mix for event marketing? | Small business

The marketing mix is ​​typically described using the four Ps: product, price, promotion, and location. When creating an event, using these four metrics helps you develop a festival, sporting event, concert, or other promotional activity that attracts the right people and gets your message across in the best possible way. Product Your event is your […]

Event marketing

A global brand goes local with event marketing

In July last year, I shared with you 6 tips for organizing a successful marketing event. Tips include starting with an effective event page, using social media and more. More and more brands are taking full advantage of event marketing for a variety of reasons. One global brand in particular is using event marketing in […]

Event marketing

The 3 steps of promoting an event

NEW YORK, January 8, 2016 /PRNewswire/ — For a budget-conscious small business owner, hosting a live event can be an extremely effective marketing tactic that builds brand exposure, strengthens existing customer relationships, and increases sales. incoming leads. Organizing and hosting an event takes time and planning, and the success is in the details. In his […]

Event marketing

Smart event marketing: more than just a booth at CES

LAS VEGAS—For over three days now, I have been rushed, jostled, and otherwise inconvenienced. It’s because all the while, I’ve been making my way through CES in Las Vegas where the known world of consumer gadgets descended this week hoping that what’s happening in Las Vegas, leaves Las Vegas – and ends up on our […]

Event marketing

10 Ways to Improve Event Marketing Effectiveness

For the fifth year in a row, marketers have named trade shows and conferences as the most effective way to deliver content. According to the Content Marketing Institute, 69% of B2B marketers find events to be the best for engaging customers, outperforming research reports, white papers, newsletters, and even videos. But events are expensive – […]

Event marketing

Tennis event marketing: get out of your comfort zone

By Laura Bowen, USTA Florida Director of Marketing, Communications and Membership One of the most common questions vendors ask me is “How can I attract more people to my tennis event?” » Whether it’s a festival, game day or tournament, we all want to maximize attendance. But achieving this goal requires solid planning before and […]

Event marketing

4 reasons why you need to add event marketing to your marketing mix

Did you know that nearly 70% of B2B marketers ranked “in-person events” as their top B2B marketing tactic? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, event marketing was more popular than blogs, case studies, white papers, and social media. Something is more popular than blogs and social networks? Yes, the digital […]

Event marketing

Adapt event marketing and online marketing

When it comes to promoting products and services, organizing events provides businesses with opportunities to effectively increase the level of audience attention and generate interest around their brand. While the means by which companies have capitalized on such events differ, at inSegment we have discovered that integrating a strategic digital marketing campaign into every step […]