Event marketing

Kickstart Your Event Marketing Funnel With These Lead Generation Strategies

If your marketing efforts seem outdated and unproductive, it might be time to take a look at your marketing funnel, if you have one. If not, now is probably a good time to implement this valuable asset to attract new leads. What is a marketing funnel?Think about your common kitchen funnel. It starts out large […]

Event marketing

How To Use Immersive Screens In Event Marketing | IEC Analysis

As we’ve come to understand visual marketing as what you see on your phone, TV, or computers, the marketing and events industry says “there’s more to it.” Justin Choy, Managing Director, HK, for Creative Technology, says “many exhibitors consider a screen to be a rectangle in the 16×9 format” due to the standard for similarly […]

Event marketing

The Event Marketing Lifecycle: When Can You Sell the Most Tickets?

When and where you market your event is critical to ticket sales, and thanks to a plethora of data, we can now map the entire marketing lifecycle of an event to determine when the best times to sell the maximum number of tickets. __________________________ Post invited by Sophia Vaccaro by Eventbrite It would be great […]

Event marketing

11 Ways to Leverage Snapchat for Event Marketing

BURLINGTON, Vermont., April 4, 2019 /PRNewswire/ — Fuse today released new data on tips for using Snapchat at an event. Snapchat is a major mobile social network among teens and Millennials, where among its 188 million users, those under 25 spend an average of 40 minutes a day. Originally designed to focus on private person-to-person […]

Event marketing

Live Nation acquires event marketing company Neste

Live Nation Entertainment acquired a majority stake in event marketing company Neste to form Neste Live! The new venture will facilitate talent buying and event production services for festivals, fairs and corporate clients. The Neste Live! The team will be based in Tennessee and will report to Gil Cunningham, president of Neste. Neste Event Marketing […]

Event marketing

4 tactics for event success at all stages of planning

Event marketing is having a major moment in B2B right now. Several research reports indicate an increase in event marketing spend and success, while event technology vendors have built a strong presence in the B2B martech landscape. Events have proven to be a top engagement tactic for all stages of the funnel. New research from […]

Event marketing

Philanthropy and local connections create event marketing success for Kendra Scott

Experiential retailing has become a popular industry buzzword as retailers look to deliver memorable in-store experiences to both build customer relationships and increase sales. For brands like jewelry retailers Kendra Scott, there’s no better way to do that than with in-store events. In each of its 94 stores, the brand organizes 12 to 20 events […]

Event marketing

How to Use Social Media for Event Marketing

Geralt/Pixabay Event marketing typically uses all different types of channels, including email, video, Google ads, and social media. But while some platforms are pretty straightforward, social media gives you a wide variety of options to choose from to market your event. With so many choices, how do you build an optimized social media event marketing […]

Event marketing

How to Develop a Successful Event Marketing Plan

Imagine planning the perfect Thanksgiving dinner, but forgetting to tell your friends and family about it, how do you think it goes? Just like a dinner party, a professional event is only successful in the number of attendees who attend, see and share the value they have received. This is where event marketing comes in. […]

Event marketing

Freeman acquires event marketing agency mdg

Freeman further expanded its offering to its customers by acquiring mdg, a full-service event marketing and public relations agency. The acquisition enhances Freeman’s range of services, from pre-event marketing and on-site user experience to post-show communications based on data-driven insights. “The events industry is undergoing a significant transformation – a transformation that requires a sophisticated […]

Event marketing

The ultimate guide to event marketing

These days, when everything under the sun is accessible online, it’s easy to overlook more traditional mediums to market your business. As a small business owner, you may not have the resources, time, or money to speak with your customers and learn more about them. It’s wise to remember that event marketing, although a long […]

Event marketing

Top 7 Event Marketing Strategies and Ideas

Do you remember all those birthday parties you had when you were a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You’d spend weeks planning what you’d wear, imagining the gifts you’d receive, plotting the menu, and getting excited about the games you’d play. But what if you […]

Event marketing

Marketing Strategy – The State of B2B Event Marketing

Some 91% of B2B marketers say they invested a budget in event marketing in 2014, according to a recent report from Regalix. More than half (57%) of B2B marketers say events were extremely important for accelerating lead generation/growing their sales pipeline, and a further 33% say events were somewhat important. Most (57%) of marketers surveyed […]

Event marketing

Growth-related event marketing

GLOBAL: Fast-growing companies are investing more in event marketing, either by sponsoring or organizing events themselves, according to a new study which underlines the value of this channel in the digital age and the need to develop better measurement return on investment. Splash, a company selling end-to-end event marketing software, partnered with Harvard Business Review […]

Event marketing

Event Marketing Fuels Revenue Growth, Harvard Business Review Study Confirms

Alex Clemente, Managing Director of Harvard Business Review Analytic Services According to new research by Harvard Business Review Analytic Services and event marketing software provider Splash, companies are increasingly linking event investments and activities to actual revenue or profits. The report, “The Evolution of Event Marketing: An Age of Data, Technology and Revenue Impact,” surveyed […]

Event marketing

How AR is about to transform event marketing

Editor’s Note: The following is a guest post by Michael Schaiman, SVP of Digital Experience at Helios Interactivea Freeman company. When predicting marketing trends for 2018 and beyond, analysts and forecasters tend to lump virtual reality (VR) and augmented reality (AR) together. The technologies are linked; both have histories stretching back decades, both are in […]

Event marketing

Measuring event marketing performance: 4 key indicators

Return on investment (ROI) is, at best, a misleading metric for evaluating event marketing performance. Let’s start with a simple definition of ROI: how much money was made versus how much was spent. But determining what an event costs can become very complicated, very fast. Do you include the fixed costs of a venue or […]

Event marketing

5 practices that will boost your event marketing strategy

In today’s cluttered digital landscape with endless marketing solutions, it can be difficult to discern which strategy is right for you. Ironically, offline marketing, and especially event marketing, has become a central part of the strategies of many organizations that want to build lasting relationships with their customers. According to The 2018 Event Marketing Report […]

Event marketing

3 Ways Event Marketing Improves Your Healthcare Brand – PharmaLive

By Ronnie HigginsContent Marketing Manager at Eventbrite When popular retailers launch new products, they don’t need to do a lot of promotion to capture people’s interest. Consumers are so eager to get their goods back that they will repurchase their inventory within days or even minutes. Health care “products,” on the other hand, rarely have […]

Event marketing

Round table focused on event marketing

Staff reports | Ventura The California Gold Coast Chapter of the Public Relations Society of America will host a panel discussion by public relations and marketing professionals at its February meeting. “Turning Your Event Into An Experience” will be held from 8-9:30 a.m. on February 28 at California Lutheran University’s Oxnard Campus, 2201 Outlet Center […]

Event marketing

Advanced Field Event Marketing Strategies with ABM

Events tend to be a big chunk of marketing spend — after all, they’re a quick and efficient way to get face time to a large audience in a short amount of time. Moreover, in the eyes of traditional demand generators, it was easy to measure. Booth scans and business cards usually indicated success or […]

Event marketing

Effectiveness of event marketing: key factors and useful tool

One of the oldest but most powerful ways to reach your target audience is through event marketing. But, unlike digital marketing, which we talk about these days, events require a lot more preparation and lead to higher execution costs, and there are no ready metrics to determine whether the return on investment of the event […]

Event marketing

Event Marketing Tactics for Music Festivals

When it comes to organizing and promoting music festivals, there are a variety of practices and techniques that artists can use in order to generate maximum hype around an event and thus increase ticket sales. Here we look at some of the most effective tactics. __________________________ Post invited by Emma Miller Music festivals are a […]

Event marketing

Why Event Marketing is a 365-Day-A-Year Job – Folio:

We know the events. After working with over a thousand events over the past three years – small, huge, and everywhere in between – we’ve learned that there are two ways to approach trade shows, exhibitions and conferences. The first and most common way people define these events is as an “event.” A three-day extravaganza […]

Event marketing

3 Powerful Event Marketing Trends Your Business Needs to Consider This Year

When people talk about marketing trends and developments these days, they’re usually talking about a hot new marketing technology or a new digital channel. But while our eyes are on the digital world, it’s important to remember that there are still plenty of marketing, advertising, and branding opportunities available in the “real world.” Event marketing, […]

Event marketing

6 must-haves for successful B2B event marketing

B2B marketers spend 20-30% of their budget on event marketing each year. According to a Gartner CMO report, it’s one of the top four areas of spend, ahead of social media, customer intelligence, and email marketing. Between trade show sponsorships, seminars, and company-hosted events, it can be a great way to find new leads, build […]

Event marketing

Content marketing and its essential role in event marketing

By Elizabeth Johnson If your event has a blog, you are engaged in content marketing. A social media channel? Yes, more content marketing. An electronic newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events. Content marketing can build […]

Event marketing

Event marketing focused on the attendee, not the supplier

Events are an integral part of every B2B marketer’s marketing strategy. They attend industry events and some organize their own events for clients and potential clients. No matter how big or digital, there’s no substitute for in-person engagement. Type of. Event marketing is a growing tactic Certain, an event automation software provider, recently surveyed 1,000 […]

Event marketing

5-Step Guide to Generating Revenue from Field Event Marketing

Sometimes you really need face-to-face interaction to close an account. Don’t get me wrong: we believe strongly in the power of targeted ads, email campaigns, direct mail and outbound calls. These channels deliver results time and time again, especially when used in coordination with an event. There’s also plenty to say about shaking hands, giving […]

Event marketing

Report: Which Event Marketing Tools Drive Attendance?

Event marketers need to be more creative as they face fixed or shrinking budgets and a fragmented media landscape, yet email and direct mail still account for over 50% of their spend to increase attendance. This is one of the main conclusions of a new report prepared by CEIR, the Center for Research on the […]

Event marketing

Splash moves into B2B event marketing with $7 million in new funding – TechCrunch

Splash, the New York-based event marketing platform, has just announced the closing of a $7M Series B funding round led by Ascent Venture Partners, with participation from Spark Capital, Lerer Hippeau Ventures, ScaleUP Ventures, Tumblr founder David Karp and Vine co-founder Rus Yusupov. Along with the investment comes a new business plan for Splash in […]

Event marketing

What is the right marketing mix for event marketing? | Small business

The marketing mix is ​​typically described using the four Ps: product, price, promotion, and location. When creating an event, using these four metrics helps you develop a festival, sporting event, concert, or other promotional activity that attracts the right people and gets your message across in the best possible way. Product Your event is your […]

Event marketing

A global brand goes local with event marketing

In July last year, I shared with you 6 tips for organizing a successful marketing event. Tips include starting with an effective event page, using social media and more. More and more brands are taking full advantage of event marketing for a variety of reasons. One global brand in particular is using event marketing in […]

Event marketing

The 3 steps of promoting an event

NEW YORK, January 8, 2016 /PRNewswire/ — For a budget-conscious small business owner, hosting a live event can be an extremely effective marketing tactic that builds brand exposure, strengthens existing customer relationships, and increases sales. incoming leads. Organizing and hosting an event takes time and planning, and the success is in the details. In his […]

Event marketing

Smart event marketing: more than just a booth at CES

LAS VEGAS—For over three days now, I have been rushed, jostled, and otherwise inconvenienced. It’s because all the while, I’ve been making my way through CES in Las Vegas where the known world of consumer gadgets descended this week hoping that what’s happening in Las Vegas, leaves Las Vegas – and ends up on our […]

Event marketing

10 Ways to Improve Event Marketing Effectiveness

For the fifth year in a row, marketers have named trade shows and conferences as the most effective way to deliver content. According to the Content Marketing Institute, 69% of B2B marketers find events to be the best for engaging customers, outperforming research reports, white papers, newsletters, and even videos. But events are expensive – […]

Event marketing

Tennis event marketing: get out of your comfort zone

By Laura Bowen, USTA Florida Director of Marketing, Communications and Membership One of the most common questions vendors ask me is “How can I attract more people to my tennis event?” » Whether it’s a festival, game day or tournament, we all want to maximize attendance. But achieving this goal requires solid planning before and […]

Event marketing

4 reasons why you need to add event marketing to your marketing mix

Did you know that nearly 70% of B2B marketers ranked “in-person events” as their top B2B marketing tactic? According to the Content Marketing Institute’s 2015 Benchmarks, Budgets, and Trends, event marketing was more popular than blogs, case studies, white papers, and social media. Something is more popular than blogs and social networks? Yes, the digital […]

Event marketing

Adapt event marketing and online marketing

When it comes to promoting products and services, organizing events provides businesses with opportunities to effectively increase the level of audience attention and generate interest around their brand. While the means by which companies have capitalized on such events differ, at inSegment we have discovered that integrating a strategic digital marketing campaign into every step […]

Event marketing

Event Marketing Tips from the Pro Wrestling World | Network of cultural professionals

My name is Jim Smallman and I am one of three co-owners of Progress Wrestling in London. Doing what we do – running a wrestling team in the capital – is something that used to be considered a difficult task. When we started our business three years ago, we deliberately wanted to change that perception […]

Event marketing

Event Marketing Strategies to Build Brand Loyalty

Creating an event is a multi-level undertaking. One layer that often gets lost in the mix is ​​marketing. Just as vital as your event theme, logistics, catering, entertainment and production planning is the strategy that goes into marketing and branding your event. When creating an event, keep in mind that the event is a marketing […]

Event marketing

8 Event Marketing Tips From A Victoria’s Secret Fashion Show Producer

Opinions expressed by Entrepreneur the contributors are theirs. What does it take to turn a high-profile event into highly anticipated programming? While the marketing and event production industries have undergone their fair share of changes to keep up with technology, the truth is that the key to effectively reaching a target audience remains in the […]

Event marketing

The Event Marketing Institute publishes a new study that analyzes the impact of live events

“The subsequent impact of an initial sales conversion is an important area for marketers to consider when creating their event programs,” notes EMI President Kerry Smith. Norwalk, Connecticut (PRWEB) March 26, 2013 Nine out of ten consumers become repeat customers after events Experiential marketing spend in 2012 was double the average for billion dollar […]

Event marketing

Lead Generation: Targeted event marketing effort drives 300% ROI and generates 140 qualified leads

by David Kirkpatrick, journalist CHALLENGE For many B2B marketers, a major part of the annual budget could be a trade show. Leads are generated, face-to-face meetings take place, and general networking can help set the tone for the entire marketing strategy. Xeikon, a digital printing company that provides OEM equipment for commercial, document and label […]

Event marketing

Three Ways to Develop a Trade Event Marketing Strategy

Trade events are most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but how do you actually do it? First, you must have control, or at least influence, over all elements of the marketing mix. Next, you need to develop a solid strategic approach to business event planning. Among the […]