Event marketing

How the COVID-19 pandemic shaped event marketing in 2020 – Event Marketer

Year in Review: How the COVID-19 Pandemic Shaped Event Marketing in 2020 – Event Marketer Please enable JavaScript to view this website. Get the latest news and special announcements from Event Marketer SIGN UP FOR UPDATES [type=”submit”] [type=”submit”]

Event marketing

3 trends in event marketing in the COVID era

When it comes to acquiring leads and doing business, nothing replaces the value of face-to-face events. That’s why, before the COVID-19 pandemic, meetings and events made up 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread shutdowns in the global economy, organizations have switched to virtual formats […]

Event marketing

How to Develop a Successful Event Marketing Plan

Imagine planning the perfect Thanksgiving dinner, but forgetting to tell your friends and family about it, how do you think it goes? Just like a dinner party, a professional event is only successful in the number of attendees who attend, see and share the value they have received. This is where event marketing comes in. […]

Event marketing

What is the right marketing mix for event marketing? | Small business

The marketing mix is ​​typically described using the four Ps: product, price, promotion, and location. When creating an event, using these four metrics helps you develop a festival, sporting event, concert, or other promotional activity that attracts the right people and gets your message across in the best possible way. Product Your event is your […]