This article was written by Anthony jamison, a representative at Phoenix drone services. Anthony Jamison heads the outreach department at Drone Services Phoenix, Arizona’s premier aerial photography and videography company. When not working, he pursues his passion to give back by doing charitable work and helping communities.
Videos have become more and more interesting for news consumers. Skyline photos or a bird’s eye view of the city’s tallest building are visually appealing. These types of videos are exactly what you need if you want to promote your business or practice.
Previously, you would have had to hire a helicopter, pilot, and videographer, which was a big expense. Today, the use of drones to capture images makes it more convenient and less expensive. These lightweight unmanned aerial vehicles are equipped with software, cameras and sensors capable of capturing professional-quality high-resolution photos and videos while flying high in the sky.
Use drones to aerial photography and videography will help take your architectural business or practice to a whole new level. For example, you can use drones to fly over sites to document project developments and progress. You can also use drone videography to capture the area or structure from a different perspective and then use the information you collect to formulate an effective and efficient marketing plan.
Drone videography is also a useful tool when you want people to pay attention to what you have to offer. One way to do this is to create relevant events and use drones to present them to your target audience.
The number of drone users has grown steadily in recent years. In January 2021, the Federal Aviation Administration (FAA) revealed that the number of drones registered in the United States now totaled over 1.7 million. Drones have become so popular that over 80% of companies today prefer drone videos as their primary marketing tool.
How to use drone videography to market events
There are many ways you can use drone videography to market your events. You can use it either as a primary event marketing tool or as a complementary tool. You can also use it to create fun and exciting experiential marketing videos for your target audience. For example, you can show a live preview of a site or project so the audience has a preview and idea of what to expect. Here are some simple suggestions on how to use drone videography for marketing events.
Creation of videos for social networks: Social media is a powerful marketing tool, but you need to know which posts the audience finds exciting and useful. Create videos that are relevant to your market and target audience. For example, if you are working on a property next to the mountains, use drone videography to show people stunning panoramic images of the location. You can also show videos of the preparations you make for the project. It will give people an idea of how you are working. Plus, your videos should be posted to all of your social media channels – and YouTube and Facebook should be on your list. YouTube is the world’s most popular video streaming channel, while Facebook is the main social media network, with billions of users viewing videos every day.
Posting videos to websites and landing pages: Posting drone videos on your website is one way to get people to visit. You can even use the images to attract visitors to your landing page. The videos will grab the attention of your audience and the chances of them viewing the rest of the website are higher. Some examples of videos you can post include behind-the-scenes drone footage showing how you prepare for an event and a video that features past events you’ve successfully hosted. BTS videos help generate excitement and interest, while the event’s flashback video will help define your brand and the quality of your services.
Make digital advertisements and newsletters: Whenever you open Facebook or watch videos on YouTube, you will see digital ads. You can advertise online using a drone. Think of a concept that will quickly grab the attention of your target audience. Digital newsletters are the online versions of the traditional newsletter. They are sent by email using a carefully selected list of recipients. Using a drone, you can create videos about or related to your event, post them to your YouTube channel, and then send a link to the video to people on your mailing list. To make sure your recipients don’t see your video as spam, include a screenshot of your video and place that image in the email. There are free tools for this online. You can also use drone videography to create promotional videos of events that you can email.
Posting videos to blogs: Blogs are also a good platform to post your drone videos. Along with telling compelling stories about your event, you should also post a video or two every now and then. A good idea would be to supplement an article about the event with a drone video.
Use drone videos to thank sponsors: Sponsors’ satisfaction is an essential factor in the success of an event. You need to make sure that they will get the value for their investment. You need to let them know how important they are to you and your event. A simple and effective way to do this is to use drone videography to showcase your sponsors’ involvement in the event. You can get drone videos of the sponsor’s products or any other service they offer and then post them on social media.
Drone advertising: Some companies use drones to advertise their products. Restaurants, for example, sometimes use drones to deliver print ads like banners displaying their menu across town. Use drones to fly your event posters over relevant areas so more people know about it.
There is still a lot that drone videography can do to help you market your events, but you can start with the tips mentioned above. Most importantly, recognize the value drone videos can add to your events.