SAN FRANCISCO and DENVER, June 06, 2022 (GLOBE NEWSWIRE) — Event Foundry, a new event marketing and communications company, today announced its creation as a new digital agency designed to amplify the event experience.
The launch comes at a time when events are changing and are once again crucial for companies of all sizes to do business. According to Global Forecasts for American Express Meetings & Events at the end of 2021, 67% of respondents believe that in-person events will return to pre-pandemic levels within 2 years. And according to Northstar Meetings Group96% of event planners plan to host events in 2022 and are looking to attract and retain sponsors and exhibitors to grow their events.
Coming back to these events, many exhibitors and sponsors either don’t have the bandwidth to market their event attendance or don’t have the in-house marketing resources to meet those needs.
Event Foundry will focus on event marketing opportunities for strategic partners, event producers and event attendees to ensure the best experience. The company will strengthen the presence of sponsors and exhibitors by encouraging participation and raising awareness before an event, providing marketing materials and fostering on-site communications, and sharing resources to track and monitor customer engagement. after the event.
“We recognize that 2022 is the start of what will be the busiest time in the history of events, given the pent-up demand to reconnect, engage and learn in person,” the co said. -founder Don Knox. “Event Foundry was created to help meet the demands of businesses that need to interact with their customers, partners and prospects in real time.”
“Given the Event Foundry’s more than 30 years of expertise in events, media and communications, we offer resources to educate and engage attendees, partners and media,” said the co- founder Warren Pickett. “Companies invest heavily in their attendance at events and need to be able to measure the return on investment not only in converted sales, but also in the personal relationships they can build far beyond an event.”
At a high level, Event Foundry will help event producers secure and retain event attendees so they can grow their events and continue to foster community engagement. And on a direct level, the company will provide turnkey marketing solutions to individual exhibitors and sponsors so they can focus on building relationships with partners and business prospects, instead of worrying about how to market themselves, elevate their brand and announce new offerings.
About Event Foundry
With over 30 years of experience in event management, event content, event promotion, event sales, and sourcing speaking opportunities and sponsors/exhibitors, Event Foundry helps amplify the event experience for brands that need to navigate today’s events, connect buyers and sellers, do most of the time limited at an event, and effectively scale marketing and sales efforts. communication. Event Foundry helps plan, create, and manage pre-event messaging, target audience communications, and PR blitzes to generate and maximize buzz before and after the event. The company also imparts techniques and identifies opportunities to rise above the noise during the event. For more information, visit Event foundry or follow us @EventFoundry on Twitter and /Event-Foundry on LinkedIn.
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