Event marketing

Event marketing agency GPJ selects data analytics provider Fobi AI

FOBI AI Inc. (TSXV: FOBI) (OTCQB: FOBIF:) (the “Company” Where “Fobi“), a global leader in providing real-time data analytics powered by artificial intelligence to drive customer activation and engagement is pleased to announce that it has been selected by YPG, the first global event and experience marketing agency, to use its Wallet pass solution to develop a bespoke event management system including ticketing and reservation functionality, for INEOS, one of YPG’s global corporate clients.

YPG GLOBAL ENTERPRISE CLIENT INCLUDES 40 IN FORTUNE 500. INEOS GENERATES $61 BILLION IN ANNUAL REVENUE.

YPG employs more than 1,300 people through a global network of offices that deliver integrated experiential programs through digital, mobile and physical brand activations. Their customers include AT&T, American Express, BMW, Chrysler, Facebook, Google, Mercedes-Benz, Pepsi, P&G and many other global power brands.

INEOS is a YPG customer which employs over 26,000 people in 29 countries and generates $61 billion in annual revenue. INEOS is impacting a range of elite sports including Formula 1, cycling, sailing, football and running, and is becoming increasingly well-known to consumers with the launch of the INEOS Grenadier 4×4, which is powered by BMW.

THE FOBI EVENTS MANAGEMENT SYSTEM (EMS) FOR INEOS GOES INTO SERVICE ON JULY 18 TO SUPPORT GLOBAL PROMOTION OF THE NEW 4X4. YPG EXPECTS MORE CUSTOMIZED FOBI SOLUTIONS FOR CUSTOMERS

The INEOS Grenadier 4×4 is promoted via a presentation tour in several countries and locations. INEOS transports prototypes of the vehicle to several locations in each region and needed a solution to allow users to book test drives of the new 4×4.

Fobi’s new Event Management Solution (EMS) is a sophisticated end-to-end resource for booking and ticketing developed using the Fobi Wallet pass, SimplyBook’s calendar system and a webpage of personalized reservation by Fobi. Fobi EMS enables INEOS to engage with customers using a solution that manages resources, digitizes ticketing and automates event-based bookings and notifications.

GPJ Creative Technologist Zara Kerwood said: “Fobi has been instrumental in making this experience a success for INEOS with its Wallet pass solution which can be used to create a new, more effective communication and ticketing tool that leverages the mobile wallet. We are excited to see the results and to work with FOBI on custom solutions for our other clients.

Fobi CEO Rob Anson said, “We’ve had great success with revenue-generating deals working directly with agencies like YPG. We are delighted to have been selected to create a bespoke solution for a leading customer such as INEOS, which helps pave the way for better user experiences and helps corporate customers create end-to-end customer experience platforms. at the end. We are very confident in this project and look forward to working with YPG on similar projects in the future.

The expected success of this project and continued relationship with YPG will open the door for FOBI to work with some of YPG’s long list of clients including Fortune 500 companies such as Nissan, Jeep, Adobe, Samsung, Salesforce and others.

PROJECT MARKS FOBI’S CONTINUED TRANSITION TO PAID BUSINESS, CONTRIBUTING TO REVENUE THIS QUARTER AND IN THE FUTURE

This deal will generate solid revenue for Fobi this quarter, as well as monthly recurring revenue from Wallet pass license fees. This model will be easily reproducible with other projects related to YPG customer events. With our latest integrated booking product, we expect to announce significant additional revenue-generating contracts in the coming months.

THE YPG RELATIONSHIP IS PART OF FOBI’S STRATEGY TO TARGETING MAJOR GLOBAL AGENCIES WHO PRESENT FOBI SOLUTIONS TO THEIR CORPORATE CLIENTS

Fobi’s unique EMS also enables a new marketing and engagement channel for businesses to increase lead generation and drive revenue. The solution enables businesses to use the Pass Wallet to send notifications and engagements that enable a smoother customer experience and better customer acquisition.

This press release is available on the Fobi website and on the FOBI verified forum on AGORACOM for shareholder discussion and management engagement.

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