Fort Worth-based Encore Drive-In Nights, the company that has broadcast concerts, sports and other live events during the current pandemic, has announced a partnership with MetaMedia, a fast-growing entertainment technology company.
The two plan to offer live concerts at drive-in venues across North America in 2021 and beyond. The new partnership, Encore Drive-In Nights, will extend the success of its 2020 event series, which featured exclusive concert films by Metallica, Garth Brooks, Kane Brown, Blake Shelton and more.
By supporting live concerts, sporting and other events, Encore Drive-In Nights and MetaMedia will now allow fans to enjoy top-notch live programming at over 300 drive-in and outdoor venues across the continent this year. Recently, Encore Drive-In Nights also teamed up with the Professional Mixed Martial Arts League’s Ultimate Fighting Championship (UFC) to broadcast its UFC 257 marquee which featured the highly anticipated rematch between Dustin Poirier and Conor McGregor. The UFC Fight was the first event to be broadcast live for Encore Drive-In Nights, and MetaMedia technology was used for this event.
More drive-in evenings and its exclusive network of hundreds of outdoor venues have activated a whole new fan base that is traditionally not reached by the touring routes of the biggest stars, according to a press release from the company.
“People will always be looking for new experiences and our model allows fans to enjoy live concerts and sports outside of the traditional arena setting, which will last long after we get past this virus,” said Walter Kinzie, CEO of Encore Live. “This partnership will allow millions of fans who typically don’t attend big live shows to safely experience some of the world’s greatest performances, live, once they return. UFC 257 was a great test for us, proving that MetaMedia’s live streaming technology is the best in the business, whether the location is in a suburban area with strong internet or a rural area with strong reception. limited cellular. We can’t wait to kick off our 2021 season!
Launched last summer, Encore Live’s innovative drive-in model has proven to be a safe and enjoyable alternative for fans. Between June and September, Encore Live events safely entertained over 900,000 fans, proving to be one of the few options for artists to reach fans on a large scale. MetaMedia, the world’s first cloud-based commercial content delivery platform for movie theaters, drive-ins and other out-of-home locations, will expand Encore Live’s ability to deliver to many more outdoor locations across Canada. across the country this spring.
Locally, Coyote Drive In, Fort Worth, and The Star in Frisco – Cinema Drive-Ins offer Encore Drive-In Nights events.