Event organizer

Founder and CEO of Virtual Event Organizer Hubilo’s Mission to Bring People Together in the Age of COVID-19

This item was originally published on Oasis.

From meetings, conferences and panels to museum visits, fashion shows and global exhibitions, events have become primarily an online business, giving people around the world the opportunity to virtually attend such gatherings. As exciting as it is, the fact remains that technology can never fully capture the experience of human interactions, which has become indispensable in the era of COVID-19.

Vaibhav Jain and its event planning platform, Hubilo, are committed to bringing more people together, creating personalized journeys for each attendee and allowing them to connect more effectively during engaging virtual events.

As well as offering his thoughts on how to organize a successful virtual event in this interview with Oasis, the founder and CEO also shared more about the benefits of virtual events over physical events, as well as his vision for upcoming events.

This interview has been edited and consolidated for clarity and brevity.

Oasis (OS): What is the history of Hubilo?

Vaibhav Jain (VJ): In 2015 I was trying to create a participant recommendation platform for events as I attended it myself and realized that it is extremely difficult to make connections when you don’t know anyone there. -low. I wanted to create a platform where people can meet people who really matter and who could potentially make a difference in their lives.

When the pandemic hit, we knew that physical events were going to become rare and people would not immediately return to them. So, in less than 25 days, we moved to a virtual events platform on which we were able to leverage our experience of offline events.

OS: What were the typical shortcomings of virtual events at the start of the pandemic?

VJ: At that time, everyone was trying to figure out what virtual events are and how to organize them, and the only definition people had in mind was to do a webinar because that’s how virtual events existed before the pandemic. A lot of people were just trying to replicate their entire route of physical events, in that they would take the agenda they already had in mind and just transfer it into a digital frame.

But when the organizers started to understand how people tend to interact online, they started to polish their events and make them more suitable for a virtual environment. We’ve learned that organizers care the most about attendees, their experience, and the content they want, with branding being secondary.

OS: What qualities should a successful virtual event have?

VJ: The first thing is to understand the audience that may be interested in coming to your event and to market your event according to the needs of that audience. The second thing is to make sure that your content doesn’t match these people. Now that you have the right content and the right audience to reach, the next thing is to engage them with the content you are serving. Then comes the analysis. What kind of metric can you extract from the event? How do you make improvements for your next event based on what you’ve learned? You have to think of a whole cycle.

OS: How does Hubilo help organize such a virtual event?

VJ: Many platforms, including ours, are at the forefront of ensuring that people are not only involved in the content, but also connecting with other participants throughout the process. event. What we do is organize a personalized route for each participant and offer them a VIP experience, so that each participant can meet the type of people he or she should meet based on their profiles, and get feedback on appropriate investment of that particular virtual event. .

For example, we look at the profile you created to see what kind of sessions you are attending, what kind of people profiles you are viewing. Next, we’ll put together a list of attendees that match your profile and the people you might want to meet. Once you have generated ten or so strong links through this process, you can focus on that particular group, instead of going through a list of 1,000 people who may or may not be the ones you are looking for.

OS: What are some of the things that technology provides to add value to virtual events where offline events can’t?

VJ: This is an excellent question. One of the things that technology can help is personalization. At a physical event, you can offer VIP experiences to just 20 or 30 attendees. But during a virtual event, you are able to understand the needs of each participant and organize a personalized route for that person. It is something that can only be experienced during a virtual event.

Second, at a virtual event, you can track a lot. At a physical event, it can be difficult to introduce unfamiliar gadgets or get people to download a mobile app in order to fully participate. But during a virtual event, you will be able to follow many activities immediately and create a more engaging experience for everyone.

The third is that virtual events can still be on demand. If we were to attend a two day physical event, we would go ahead and only attend the event on those specific two days. But at a virtual event, if you like the content, those events can easily remain permanent. You will still be able to go ahead and check out the content and engage with the people who were there, as if you have community access.

OS: What will be the future of events? Will there be a blurring of the lines between physical events and virtual events?

VJ: Much like hybrid workplaces where people can easily transition from an office environment to remote work, events are going to undergo a transformation in the near future.

Physical events will not go away, but it is likely that there will be fewer large-scale physical events in the future. At the same time, more virtual or hybrid events will become the norm across the world.

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