- At the Casa Bacardi launch in Mumbai, Bacardi India Head of Marketing Anshuman Goenka spoke to Advertising and Media Insider about the story behind the event.
- He explained that branded content is Bacardi’s main way to reach consumers and more.
- He further shared the benefits of using music as a medium and the idea behind organizing social events such as Casa Bacardi.
Bacardi has launched “Casa Bacardi”, an immersive platform bringing together cultures, creativity and celebrations of freedom and individuality. Through “Casa Bacardi”, the brand brings to life its global “#DoWhatMovesYou” campaign, a movement that inspires everyone to truly live in the moment.
At the launch event in Mumbai, Anshuman Goenka de Bacardi, head of marketing at Bacardi India, spoke to Advertising and Media Insider about Casa Bacardi’s story and why it renewed its association this time, benefits of using music as a medium, the idea behind organizing social events such as Casa Bacardi, and the changing direction of Bacardi in terms of marketing and advertising. The brand devotes most of its marketing funds to influencer marketing and digital storytelling. Goenka said branded content is Bacardi’s main way to reach consumers.
Watch the interview here to learn how Bacardi’s content plan is evolving: