LOS ANGELES (CelebrityAccess) — Enchant, producers of holiday glowing event experiences, has announced the appointment of PR and marketing veteran LeeAnne Stables as the company’s first-ever Chief Marketing Officer.
In his new role, Stables will oversee Enchant’s marketing, sales and sponsorship operations as the company prepares for major expansion with plans to hold events in eight different markets across North America in 2022.
Stables will report directly to Enchant Founder and CEO Kevin Johnston and join a team that includes former Cirque du Soleil executive Jerry Nadal, who recently joined Enchant as Chief Operating Officer of the company.
“LeeAnne’s reputation and proven success in the entertainment industry in marketing, partnerships and brand communications is impressive; and we are thrilled to add his creativity and leadership to our growing business,” said Enchant Founder and CEO Kevin Johnston. “She’s a dynamic marketer who attracts a talented team with a strategy to inspire millions of Enchant guests to create holiday memories with family and friends and make Enchant their annual tradition.” Stables reports directly to Johnston and joins an impressive management team that includes longtime Cirque du Soleil executive Jerry Nadal, who was recently appointed chief operating officer of Enchant.
Stables brings more than two decades of marketing experience to her new gig, including past roles in the film and television industry, such as at Paramount Pictures, where she served as chief promoter and landed marketing partners and licensing agreements for IP such as “Mission Impossible” and “Star Trek”.
She has also held executive positions at Universal Studios, E! Entertainment Television and Sega GameWorks, as well as his own company, Last Look Marketing.
“This is such an exciting opportunity to take advantage of the amazing event Kevin created in 2016 and grow the Enchant brand into the premier light-up vacation experience in all of North America,” Stables said. “I loved my time in film, but Christmas is a release date that will never change! The world needs more fun, safe, and immersive events that build community; and that’s exactly what Enchanting…we’re just bringing millions of amazing lights, ice skating rinks, Santa’s s’mores, and delicious holiday cocktails. I can’t wait.