Event marketing

Hopin acquires Attendify to expand its event marketing suite

On the heels of celebrating its second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, today announced that it is enhancing and expanding its suite of event marketing with the acquisition of Attendify. Hopin also today announced several impactful company updates as part of Illuminate, a first-of-its-kind hybrid series bringing together thousands of professionals to highlight innovation in the events industry. with guest speaker, Malala Yousafzai1Nobel laureate and co-founder of the Malala Fund.

Johnny Boufarhat, CEO and Founder of Hopin, said, “As we continue to help our clients navigate a reshaped event industry, our focus remains on investing in Hopin’s all-in-one platform, including augmenting it with intuitive marketing tools. With the addition of Attendify, our event marketing suite is getting even better and we can provide more meaningful tools for organizers that drive growth. And now, accessing our platform is even easier, no matter the event budget. With our new free plan, anyone can create events from anywhere.

Michael Balyasny, CEO and Founder of Attendify, said, “We are extremely proud to join the Hopin team with the common goal of creating the best possible user experience in event technology. At Attendify, we have always believed not only in the power of events to bring people together to forge meaningful connections, but also in the enormous potential that lies in unlocking event data to further improve the attendee experience. Unifying our products and merging the minds of our talented teams will be invaluable to our customers.

Hopin announces fifth acquisition in past year
Hopin acquired Attendify, an integrated event marketing platform, to enhance Hopin’s offerings with a focus on helping organizers better market their events and grow their audience. Founded in 2011 by Michael Balyasny, Attendify’s intuitive, data-driven technology and talented team will be important additions to Hopin’s all-in-one platform so it can give organizers the enhanced tools they need to reach more audiences.

Attendify’s impressive products will enhance Hopin’s portfolio in several ways, including Audience CRM which will soon be introduced on Hopin as a comprehensive attendee data platform that will automatically capture engagement, identify intent signals and will use event data to drive growth. With Audience CRM, event organizers will have a 360-degree engagement database to understand which attendees have visited a sponsor, voted in a poll, or attended a session. These powerful surface intent capabilities help organizers understand audiences and keep them coming back for more. Additionally, Attendify will enable Hopin to introduce Campaign Manager soon so event marketers can leverage a powerful messaging engine to drive registrations, convey important information to registrants, and engage audiences between programs.

Hopin launches free event management plan
As part of its mission to make the world smaller and more connected, Hopin has launched a new plan so that anyone can create an event for free. Hopin’s free plan unlocks access to host smaller gatherings of up to 100 people invited by the organizer and provides a user-friendly experience for events lasting up to two hours. This free plan opens up Hopin to anyone looking to create immersive experiences for small webinars, internal meetings, hookups, personal events, and everything in between. Organizers can enable audience interaction through networking, Q&A, polls, and whiteboard, among other cool features. Learn more about the free plan at hopin.com/lp/free-plan.

The first GoFundMe integration for seamless giving at events and social impact is now available on Hopin
Hopin and GoFundMe are partnering to make it easier for businesses, conference organizers, and Hopin users to integrate social impact into their events and engage audiences with an in-event giving experience. As part of this partnership, Hopin organizers will be able to select a GoFundMe fundraiser, charity, or GoFundMe cause to add to their event. Hopin and GoFundMe will work together to surface important causes and fundraising opportunities for organizers when setting up their events.

For the Illuminate event, Hopin has chosen to support GoFundMe’s cause of learning and education, and today’s attendees will be able to experience the new integration first-hand with the option to donate to the fund that helps to give teachers and students the tools they need to succeed. in the classroom and create a better future. Hopin will match all donations made during the event up to $5,000 (USD). By joining together, Hopin and GoFundMe hope to empower businesses and organizers to make a difference and engage audiences in new and meaningful ways.

Hopin launches first global brand campaign
During Illuminate, Hopin will also unveil a preview of its first-ever global brand campaign, which is set to debut July 12 across print and digital as well as out-of-home advertising in San Francisco, New York and London. The global campaign was created in partnership with Bokeh, an SF-based creative agency, and will set the creative benchmark for the brand’s advertising efforts going forward. The 360° approach sets the Hopin brand apart and emphasizes product usability while building human connection and engagement as essential components of exceptional event experiences. Through bold designs and smart copy, Hopin brings attendees together – whether they’re 6 feet apart, 6 miles or 6 continents apart – through immersive, in-person and virtual hybrid events. Check out a preview of the campaign here.

Hopin’s First Hybrid Event Series: Illuminate
Boufarhat will share more about these exciting milestones today at Illuminate, Hopin’s hybrid event series that brings together industry leaders to shine a light on innovation and the future of events. Attendees will also be treated to “A Conversation with Malala” and in this special interview hosted by Hopin CMO, Anthony Kennada, the Nobel Laureate will talk about her life and how attending corporate events can impact and change the world. Thousands of professionals will gather to hear additional live sessions with events, marketing, and community leaders from Salesforce, Pinterest, Gap Inc., Gainsight, and more. Illuminate was created in collaboration with Marriott International, Catapult, GoFundMe and more and with sponsors Prezi, Sendoso, snapbar, KUDO and HubSpot.

Since the start of 2020, Hopin has grown from six to over 700 employees in 45 countries and has grown from a few hundred event creators using Hopin to over 100,000+ organizations and millions of attendees showing up each month. Since February of last year, Hopin has raised over $565 million in Series AC funding.

Check out the new Martech Cube podcast. For more such updates, follow us on Google News Martech News