Event marketing

International honors are coming for CSU’s marketing and communications efforts

Several marketing and communications efforts at Colorado State University recently received international accolades, including three awards from the Council for Advancement and Support of Education and two Telly Awards for a “Charging Forward” spot by CSU videographer Ben Ward.

Academic Advancement won a Gold Circle of Excellence Award from CASE in the “Student Engagement” category for Gratitude Week in November, a student-led experience hosted by Presidential Ambassadors to promote education and engagement in of philanthropy. The Presidential Ambassador Program engages a diverse group of student leaders who represent the office of the president and academic advancement.

Jonathan Cable, a recent CSU graduate and incoming master’s student, led the project and collaborative efforts with CSU partners, resulting in increased reach and connections. Recent graduates Leslie DeLay and Merry Gebretsadik spearheaded the full marketing plan. Components included a philanthropy-themed popcorn event, video stories of campus buildings that have been supported by private donations, signage around campus with donation information, interactive presentations focused on philanthropy and a series of interviews with donors and students on philanthropy shared via social media.

“Receiving this recognition demonstrates CSU’s commitment to supporting a culture of giving back and instilling in our Ram family the positive effects of philanthropy,” Cable said. “The success of this event is due to the support of many campus partners, Marissa Dienstag and the University Advancement Team, and the selfless giving of the time, talent, treasure and testimony of loyal individuals.”