Event marketing

Klook and STB cement marketing partnership

SINGAPORE, August 8, 2022: Klook, a leading e-commerce platform for travel and leisure, and the Singapore Tourism Board (STB) have launched a partnership to showcase Singapore as the preferred destination for travelers in the countries neighbors.

The partnership builds on a previous collaboration agreement signed in 2020 and includes an integrated marketing campaign targeting travelers from key Southeast Asian markets, including Indonesia, Malaysia, the Philippines, Thailand and the Vietnam.

Marcus Yong, Klook Marketing VP, APAC, said, “As travel resumes, we want to continue to enable travelers in Southeast Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely positioned to help bring demand back to Singapore and drive the travel recovery.

STB Executive Director, Southeast Asia, John Gregory Conceicao, added: “Visitors from Southeast Asia accounted for almost half of all international visitor arrivals to Singapore in the first six months. of 2022 and continue to drive efforts to revive tourism in Singapore. STB will continue to work with leading platforms like Klook to tap into new trends as we invite travelers to reinvent what Singapore has to offer.

Since the pandemic, Klook says it has doubled the number of Singapore experiences, events and accommodation options available today to 1,200. Bookings on Klook for Singapore from Southeast Asian markets Is for the first half of 2022 increased by an average of two to three times.

Klook partners with over 20 influencers and content partners in the market to create engaging and immersive content. To further spur travel recovery in these markets, Klook is offering more than SGD60,000 worth of deals, promotions and freebies to Singapore visitors through the end of December this year.

For more in-market campaign insights, five unique landing pages on Klook have been created for visitors to seamlessly discover and book their trips. The pages act as a central repository for travel-related information, content, precinct itineraries, experiences, events, accommodation and promotions – allowing visitors to travel easily with all the information they need. need at hand.

● Indonesia

● Malaysia

● Philippines

● Thailand

● Vietnam

Visitors can also choose from more than five Klook-exclusive multi-passes that revolve around the themes of attractions, wildlife, playgrounds, adventure and wellness. Additionally, the campaign will showcase the lesser-known and unexpected sides of Singapore with specially curated experiences around Singapore’s cultural districts (Chinatown, Joo Chiat/Katong, Kampong Gelam, Little India).