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Kōkako: How connectivity helped a kiwi coffee company

Lifelong coffee lover Mike Murphy acquired Auckland-based company Kōkako Organic Coffee Roasters 15 years ago to fulfill a long-held dream of providing locally roasted, ethically sourced coffee to Kiwis. The company, which recently celebrated its 20th anniversary, had two of its most transformative years during the Covid-19 pandemic, embracing e-commerce and targeting new customers.

After serving New Zealand coffeehouses with Fairtrade, organic coffee for years, Kōkako has gone digital during the pandemic. Through a new online sales portal, cafe customers can now track, rate and order coffee beans and inventory online. In recent years, communication with suppliers has also gone digital, with video calls and updates becoming an integral part of everyday life.

The pandemic has also prompted Kōkako to innovate as more people choose to work from home. In March 2022, Kōkako launched a new brand of coffee selling directly to consumers and through retailers, expanding its customer base, increasing revenue, and becoming a more resilient business in the long run.

Kōkako uses Business Fiber for a reliable broadband connection.

PROVIDED

Kōkako uses Business Fiber for a reliable broadband connection.

With the new brand, Everybird, their coffee is now appearing on the shelves of a growing number of grocers and independent supermarkets across the country.

“We needed new avenues to sell our products,” says Murphy. “We have a great team with great equipment, but Covid had really impacted our hospitality business. We needed a new project to drive us forward and support what we do with hospitality, so we created Everybird , dedicated to the grocery and supermarket sector.”

Murphy and the Kōkako team developed Everybird to take advantage of the growing number of Kiwis working from home who want high-quality specialty coffee at supermarket prices.

“It provides some diversity in our revenue and means we can use our roasting equipment a lot more and serve two different markets,” he adds. “It has also allowed us to innovate. We recently created a Half-Caf coffee with the Everybird brand, as we noticed a trend of people wanting to moderate the level of caffeine they consume while seeking that full flavor. “

Moving to its new online sales portal and creating a new consumer brand, strong internet connectivity has been crucial for the busy business over the past few years.

Kōkako uses Business Fiber for a reliable broadband connection. Business Fiber has helped Murphy stay in touch with customers through video calls, connect their smart coffee roasting equipment, and access cloud-based software services.

With a strong broadband connection in place, Kōkako has maintained a close relationship with its New Zealand-based customers and suppliers during the pandemic.

“For the past few years, we have practically lived on our laptops making online calls, so we needed a great internet connection. Fiber has definitely helped us stay connected with our internal and external stakeholders, especially our suppliers.”

“Having a good connection is super important because most of our work is online, on our phones or laptops and PCs,” Murphy adds. “We have so many systems to leverage, from Unleashed to Shopify and our roast profiling software, Cropster. We also have coffee subscriptions built into our POS, so having a strong connection is key.”

Switching to Business Fiber has “made such a difference” over the past few years, Murphy adds.

“There are fewer interruptions to the business and everything is just faster,” he says. “Whether it’s social media or email, we can do things faster and make decisions faster.”

With the new brand, Everybird, their coffee is now appearing on the shelves of a growing number of grocers and independent supermarkets across the country.

PROVIDED

With the new brand, Everybird, their coffee is now appearing on the shelves of a growing number of grocers and independent supermarkets across the country.

Being on a business fiber connection means Kokako gets more out of its broadband service compared to a standard residential fiber connection. The plan Murphy uses offers reliable internet connectivity and faster download speeds than a residential plan. This makes it easy to transfer files and make video calls without worrying about internet issues.

Business fiber users also benefit from priority restoration in the event of a connection drop, with most outages repaired the same day.

“Having that peace of mind is great,” adds Murphy. “Even our coffee roasting equipment is connected online – we use a program called Cropster which helps us monitor the flavor and development of each roast. We use data to continually improve our customers’ coffee, so we always need to be connected Excellent Internet is an integral part of what we do and the quality of the coffee we produce,” he adds.

Business Fiber has given Murphy a solid platform to focus on managing and growing his business in the years to come.

“We are a company that wants to continuously innovate in everything we do, whether it is the products we offer or the level of quality we can achieve. We are always looking for ways to fix and improve things with the help of technology. , so Business Fiber is a no-brainer for us.”

For more information on Business Fiber visit www.chorus.co.nz/business