Marketron has promoted Bo Bandy to senior vice president of marketing. The company says Bandy has had a huge impact since joining Marketron in 2019. It adds that Bandy has been the driving force behind some of Marketron’s most important efforts, including building the marketing team and successfully launching Marketron NXT and Marketron REV products.
“We couldn’t be happier to announce Bo’s promotion to SVP of Marketing,” said Jim Howard, CEO of Marketron. “Since Bo joined Marketron, she has brought her marketing expertise, professionalism and tenacity to every initiative she has led. She is a trusted member of our leadership team, and I look forward to her continued contributions to the business.
Prior to joining Marketron, Bandy managed marketing and communications strategy and execution. This included demand generation, brand management, media relations, product marketing, special events and digital programs for B2B and B2C businesses, such as aerotech companies, tech startups , video game giants, telecommunications and healthcare nonprofits.
“The opportunity to work on innovative products with a passionate team is what drew me to Marketron,” Bandy said. “The desire for evolution and future growth in the media industry drives our commitment to creating solutions that enable our customers to grow. I’m excited about the future of broadcasting and being part of the Marketron team that helps drive more scalable, predictable, and reliable revenue for the industry.