Event marketing

Moshtix Partners with Audience Republic on Live Event Marketing Tools

Moshtix has entered into a partnership that will give users of the ticketing specialist access to Audience Republic’s suite of marketing tools for venues, promoters and festivals.

As the live space reopens after a three-year pandemic, both parties say the arrangement should facilitate more sales and eliminate much of the guesswork for event planners.

Through this partnership, partners can reach more live music fans through Audience Republic Presale registration, Waiting list and Competetion products, which are incentivized by allowing users to accumulate points by referring friends, following and subscribing, with high scorers earning rewards.

Additionally, Moshtix and its customers can take advantage of Audience Republic’s offer Event CRM (customer relationship management), a hub for sales and customer data from the platforms they already use.

“It allows them to use their data through a bespoke platform – offering powerful audience insights, analytics, segmentation, email marketing, SMS and integrations with ad networks,” we read in a press release revealing the link.

When live event organizers connect their Moshtix account to Audience Republic, their past and future events will be automatically synced, along with ticket sales transactions and attendee data. Organizers can then segment the data to engage directly with fans through targeted emails, texts, and ads.

“What has been missing in the industry for a long time is a true event CRM,” says Jared Kristensen, CEO and Founder of Audience Republic.

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“CRM platforms have been available for decades, but event planners have specific needs and they’re dealing with less than ideal tools,” he notes.

Kristensen, a marketing and digital professional, founded Audience Republic in Sydney when, as an event planner, he lost $20,000 on a single show.

So he sought a different, more calculated approach.

Audience Republic is born, a company that uses technology to change the way spectators experience events and improve the way event organizers and promoters reach and engage their audiences and sell tickets.

Audience Republic’s point of difference is that its platform amplifies word-of-mouth between friends, through campaigns that entice your followers, dangling exclusives, discounts and prizes.

Her model, says Kristensen, makes the process less risky by providing information such as the most loyal/highest-spending fans and top influencers, along with their interests, artist preferences, age, gender, and location. of residence.

The company powered event marketing featuring artists such as Chance The Rapper, Martin Garrix, Ladyhawke, Fat Boy Slim, Julio Bashmore, Basement Jaxx, Sticky Fingers, Hot Chip, Hermitude, Mac Miller and Rufus.

This “super exciting integration”, adds Kevin Cooper – GM Product & Growth at Moshtix, “will produce greater success across the board”.

Moshtix claims to be Australasia’s leading GA ticketing and marketing company, and is run by its longtime Managing Director Harley Evans, a seasoned ticketing veteran with experience in the UK (for a time he was served with London-based Fulham Football Club in ticketing and management abilities) and his homeland, New Zealand.

The company is now part of the Live Nation group following its acquisition by Ticketmaster in 2019.

Harley Evans
Harley Evans

Created by Hamish Petrie in 2003, Moshtix has found its niche working with smaller venues and festivals.

Rupert Murdoch’s News Corp bought the company in 2007, and in 2013 Evans and his business partner, former News Ltd executive Vanessa Bond, orchestrated a management buyout of Moshtix and its sister company Foxtix, essentially putting an end to Murdoch’s foray into ticketing.

Last December, Ticketmaster Australia and Moshtix announced a long-term ticketing partnership with Sydney’s iconic Big Top Luna Park.