Event fundraising

MusiCares event raises money for artists in need

LOS ANGELES — Planning any event takes detail and coordination, but when it comes to a massive fundraising gala for the music industry’s top performers and supporters, it’s a little more pressure. But nothing MusiCares executive director Laura Segura can’t handle.

MusiCares is the philanthropic arm of the Recording Academy and Person of the Year is an annual dinner and concert honoring an influential person in the industry who helps artists in need. This is MusiCares’ biggest fundraiser of the year. This year’s winner is the iconic Joni Mitchell – with performances at the event from Sara Bareilles, Beck, Leon Bridges, Brandi Carlile, John Legend and Cyndi Lauper.

As Laura shows us the gift sets each artist will receive, she talked about the extra layer of planning required with the Person of the Year being out of state this time around – in Vegas.

“Not only does your entire team need to be in Vegas for this special event, but also all the elements that need to be present at the event,” she said.

As we walk through the Recording Academy headquarters, of course empty with remote working still in effect – the signs of the pandemic are all around us, and it’s been the past two years that Laura says that MusiCares has faced the biggest relief effort it has ever had to increase the need for artists in the industry.

“If the safety net behind the music, we’re looking after the music that makes the music because music does so much for the world,” she said.

So when you see the glitz and glamor of Sunday’s Grammys, remember MusiCares, the massive behind-the-scenes effort to support artists – helping to keep making the music you all know and love.