Event fundraising

No excuse event to avoid ads, urge industry leaders

The British public should skip Dry January and support their local pubs, industry executives have insisted.

Dry January – the annual challenge that sees participants give up alcohol for the first month of the year, with many choosing to raise money for charity or donate the money they save for good causes – has been credited with helping tens of thousands of Britons re-evaluate their relationship with alcohol use over the past decade.

But some places and industry figures are discouraging budding tea lovers from avoiding pubs as businesses need their custom after a rough Christmas time.

Kate Nicholls, CEO of UKHospitality trade organization, urged the public to “do without” the occasion this year, and said there was “no excuse” for not supporting ads that offer specials. soft drink.

“I think we could definitely do without it [Dry January]”said Ms Nicholls The Guardian.

“This year there are a lot more non-alcoholic options available which are of very good quality so there is no excuse not to go out and support your local hotel business,” she added.

Former Liberal Democrat MP turned professional pub activist Greg Mulholland said: “Pubs and publicans will need support throughout the month of January and we urge people to keep going to the pub.”

The director of the members’ organization Campaign for Pubs and chairman of the British Pub Confederation added: whatever they choose to eat and drink.

Safer Pubs

Alcohol Change UK, the charity that ran Dry January, said most people who take part in the challenge notice a series of “obvious benefits”. These include saving money, getting a better night’s sleep, and better overall health.

According to a study conducted by the Royal Free Hospital in London and published in the British Medical Journal in 2018, stopping alcohol for a month lowers participants’ blood pressure and cholesterol and lowers their risk of developing diabetes mellitus. 2.

Alcohol killed a total of 8,974 people in the UK in 2020, according to figures from the Office for National Statistics. With pubs shutting down for long periods of time during the pandemic, more and more people have consumed alcohol at home, which Public Health England – now the UK Health Safety Agency – has said has fueled the increased deaths from diseases caused by alcohol consumption.