Event marketing

Snöball Partners with CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

Snöball Partners with CLIPr to Help Clients Maximize Innovative Event Marketing and Video Content Capabilities

Snöball, a word-of-mouth marketing and audience growth platform for events, has formed a strategic partnership with CLIPr, a video analytics and management (VAM) platform using AI and machine learning to make recorded videos searchable by transcript, topics and subtopics. With this alliance, Snöball will combine its expertise in event marketing and social amplification with CLIPr’s ability to create more searchable video content to help event professionals dramatically increase content personalization and drive acquisition, audience retention and engagement.

With the industry shifting to virtual and hybrid events since the pandemic and huge amounts of video content having been created since, companies see this as a golden opportunity for event marketers to reuse and to maximize video content. Partnership aims to enable marketers and event organizers to leverage their extensive content library, drive audience growth by expanding pre-event audience acquisition and engagement post-event and bring communities together.

CLIPr’s VAM platform is designed to save time and increase productivity. It modernizes the way customers manage and extract important moments from recorded video content, so they can organize, search, interact with and share highlights with ease and efficiency to engage their colleagues, customers and community.

Snöball’s platform engages an event’s existing audience, including attendees, exhibitors, sponsors and speakers, to become influential and trusted advocates to drive acquisition, retention and branding. public engagement. Using word of mouth marketing, Snöball is designed to increase content reach, grow networks and amplify events without increasing budgets, ultimately helping event organizers increase attendance for in-person, virtual and hybrid events. and develop communities throughout the year.

CLIPr’s VAM platform and social amplification platform Snöball are powerful marketing that any event marketer will want to leverage, according to CLIPr co-founder and CEO Humphrey Chen.

“From the beginning, we have seen tremendous synergy between our two organizations,” Chen said. “At CLIPr, we help our clients efficiently consume, measure and manage mountains of video content. Snöball is the perfect complement as it will help amplify and promote indexed video content to increase the reach of our clients’ content and grow their network.

Snöball Founder and CEO Rachel Stephan echoed Chen’s enthusiasm and said the partnership combines the strength of each organization for the benefit of their mutual customers.

“When I discovered CLIPr, it was love at first sight,” said Stephan. “This is a match made in the heavens of technology that can help event marketers engage their audiences before and after the event by combining the power of people and content.”

Stephan added, “Snöball’s word-of-mouth marketing platform paired with CLIPr’s video analytics and management platform can supercharge your content strategy, whether marketers want to amplify the reach of their content, increase their participation in events or develop their community.”

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