Event marketing

Sports Marketing: How Technology Empowers Sports Communities

It has been a tumultuous two years for venues, rights holders and sports clubs. In this episode of The Drum Network podcast, we hear from their marketing partners: what has the past two years been like and what are the new rules of engagement in this industry? What are the big challenges for sports marketing success in 2022?

Chris Sutcliffe, Senior Technical Journalist, is joined by a panel of experts to discuss:

• What are the trends for sports brands in 2022? Are the public more health conscious than ever or are sports consumers spending more?

• Which personal health technology is creating new opportunities for marketers?

• Is sports marketing still based on major tournaments and events?

• Sports brands perform better in the metaverse – what is working particularly well in sports in this respect?

This week’s panel includes Jenny Mitton, Director and Head of Women’s Sport, M&C Saatchi Sport & Entertainment; Adam Britton, Managing Director, TrunkBBI; Roger Barr, Digital Director, iCrossing; and Ann Wool, chair of translation.

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