Event company

‘IRL’ Event Company Fever Raises $227 Million in Goldman-Led Round

(left to right) Fever execs Francisco Hein, Alexandre Pérez Casares and Ignacio Bachiller Ströhlein. Photo credit: Fever Fever, an eight-year-old “global live entertainment discovery platform,” officially raised $227 million in a funding round led by Goldman Sachs. Fever, which is led by Spaniards Francisco Hein, Alexandre Pérez Casares and Ignacio Bachiller Ströhlein, unveiled the nearly […]

Event marketing

The biggest lessons of the pandemic for event marketing leaders (VB Live)

Presented by Cvent In 2022, event marketers will tackle a new landscape of challenges and opportunities. Join this VB Live event to get insights, in-depth analysis and the best predictions for the new normal in the world of event marketing. Register for free here. Last month was a turnaround for a lot of people as […]

Event marketing

Splash shows event marketing will never be the same after Covid

In just a few short weeks, thousands of tech insiders will once again be heading to Las Vegas, Nevada for the Consumer Electronics Show (CES). Virtual in 2021, the huge in-person return-to-life event is perhaps surprising given the lingering uncertainty about the pandemic. Although CES has decided to host its event in person, many companies […]

Event marketing

Discover and seize the new event marketing opportunity

Cvent believes the golden age of events has arrived. But it did not come easily. This exciting new era has arrived thanks to a confluence of game-changing events that rocked the marketing world forever, from the rise of digital technology to the global pandemic of 2020. Perhaps no other marketing channel has been more affected […]

Event company

Appliqate’s Hybrid Events Company ELEV8 Announces ELEV8CON

Sheridan, WY, Aug 05, 2021 (GLOBE NEWSWIRE) – (via Blockchain Wire) Appliqate Inc. (OTC: APQT) announces the return of its annual ELEV8CON conference, a hybrid event platform to connect executives and investors in the blockchain, Distributed Ledger Technologies and Digital Assets will host a two-day summit October 23-24 in Las Vegas ahead of Money 2020. […]

Event marketing

Hopin Expands Event Marketing Suite with Acquisition of Attendify

LONDON–(COMMERCIAL THREAD) – On the heels of his second birthday in June, Get in, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, today announced that it is enhancing and expanding its event marketing suite with the acquisition of ‘Attendify. Hopin also today announced several impactful company updates as part […]

Event company

Appliqate’s Hybrid Events Company ELEV8 Announces Miami

Sheridan Wyoming, April 23, 2021 (GLOBE NEWSWIRE) – Appliqate Inc. (OTC: APQT) announces the return of in-person events with the company’s event portfolio. ELEV8, a hybrid event platform to connect executives and investors in blockchain, distributed ledger technologies, and digital assets, will host a two-day summit on June 2-3 in Miami during Bitcoin Week 2021. […]

Event marketing

Brands like HBO and IBM rethink live events marketing strategy in detail

Advertisers are poised to resume marketing through live events as pandemic restrictions relax. They change their approach to events with virtual and interactive elements. But spending may not return to pre-pandemic levels, and some events will remain virtual. See more stories on the Insider business page. The event marketing business collapsed in 2020, and marketing […]

Event marketing

3 trends in event marketing in the COVID era

When it comes to acquiring leads and doing business, nothing replaces the value of face-to-face events. That’s why, before the COVID-19 pandemic, meetings and events made up 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread shutdowns in the global economy, organizations have switched to virtual formats […]