Event company

Arinex, Australia’s first carbon neutral event company

This comes as Arinex reports several new sustainable initiatives, all designed to help further reduce its footprint. Arinex became the first Australian event management company to achieve carbon neutral certification. The company says it is excited about the benefits for its customers, as the certification will ultimately help reduce the footprint of the events it […]

Event company

Arinex claims to be Australia’s first carbon-neutral event company

Event and Conference Management Company, Arinex says it has become the first Australian event management company to achieve carbon neutral certification. The company is certified carbon neutral by Climate Active, awarded to companies and organizations that have achieved a state of net zero emissions. Nicole Walker (pictured), Managing Director of Arinex, said: “We are fully […]

Event marketing

Vendelux raises $2.4 million to improve event marketing intelligence

Vendelux, the first event intelligence platform that enables marketers to maximize the impact of the event branding channel, today announced the close of $2.4 million in seed capital financing. The capital will support the development of the platform’s event intelligence product suite, including technology to enable users to find events and conferences with their key […]

Event marketing

Vendelux Raises Seed Funding to Provide Marketers with Event Marketing Insights

NEW YORK, January 28, 2022 /PRNewswire/ — Vendelux, the leading event intelligence platform that enables marketers to maximize the impact of the event branding channel, today announced the close of $2.4 million in seed capital financing. The capital will support the development of the platform’s event intelligence product suite, including technology to enable users to […]

Event marketing

Event marketing is a “team sport”, and Vendelux helps companies find the best return on investment – TechCrunch

When you attend events, conferences, and trade shows and it works well in terms of generating tons of leads and opportunities, that’s a good experience. However, when events don’t go so well, it can be risky in terms of wasting time and money. Two ex-Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together to […]

Event marketing

The biggest lessons of the pandemic for event marketing leaders (VB Live)

Presented by Cvent In 2022, event marketers will tackle a new landscape of challenges and opportunities. Join this VB Live event to get insights, in-depth analysis and the best predictions for the new normal in the world of event marketing. Register for free here. Last month was a turnaround for a lot of people as […]

Event marketing

Splash shows event marketing will never be the same after Covid

In just a few short weeks, thousands of tech insiders will once again be heading to Las Vegas, Nevada for the Consumer Electronics Show (CES). Virtual in 2021, the huge in-person return-to-life event is perhaps surprising given the lingering uncertainty about the pandemic. Although CES has decided to host its event in person, many companies […]

Event organizer

Milestone: Race organizer named Washington State Event Organizer of the Year

Victoria Jones, known to locals and visitors to the Olympic Peninsula for helping organize popular road races for several years, received Washington State’s Event Organizer of the Year award. Jones has been honored for her efforts to organize races during the COVID-19 pandemic by the Washington Festivals & Events Association, is a company “dedicated to […]

Event organizer

Founder and CEO of Virtual Event Organizer Hubilo’s Mission to Bring People Together in the Age of COVID-19

This item was originally published on Oasis. From meetings, conferences and panels to museum visits, fashion shows and global exhibitions, events have become primarily an online business, giving people around the world the opportunity to virtually attend such gatherings. As exciting as it is, the fact remains that technology can never fully capture the experience […]

Event marketing

Cramer breaks new ground with Titler Live 4 Broadcast — event marketing edition.

Meet Cramer. To screw up is Boston’s leading event and content marketing agency with clients including BOSE, Fidelity, IBM and ThermoFisher Scientific. Since the start of the COVID-19 pandemic, most of Cramer’s event work has been virtual or hybrid. They have grown rapidly as they have been working in the online event space for over […]

Event marketing

Discover and seize the new event marketing opportunity

Cvent believes the golden age of events has arrived. But it did not come easily. This exciting new era has arrived thanks to a confluence of game-changing events that rocked the marketing world forever, from the rise of digital technology to the global pandemic of 2020. Perhaps no other marketing channel has been more affected […]

Event marketing

RainFocus Raises $ 60 Million to Help Businesses Develop Event Marketing Strategies

As businesses navigate both a return to physical events and a pursuit of virtual events, … [+] RainFocus has raised $ 60 million to develop its event marketing platform. Getty As companies continue to develop their event strategies, a platform is raising $ 60 million to ensure they are reaching the right audiences in times […]

Event company

Appliqate’s Hybrid Events Company ELEV8 Announces ELEV8CON

Sheridan, WY, Aug 05, 2021 (GLOBE NEWSWIRE) – (via Blockchain Wire) Appliqate Inc. (OTC: APQT) announces the return of its annual ELEV8CON conference, a hybrid event platform to connect executives and investors in the blockchain, Distributed Ledger Technologies and Digital Assets will host a two-day summit October 23-24 in Las Vegas ahead of Money 2020. […]

Event company

Appliqate’s Hybrid Events Company ELEV8 Announces Miami

Sheridan Wyoming, April 23, 2021 (GLOBE NEWSWIRE) – Appliqate Inc. (OTC: APQT) announces the return of in-person events with the company’s event portfolio. ELEV8, a hybrid event platform to connect executives and investors in blockchain, distributed ledger technologies, and digital assets, will host a two-day summit on June 2-3 in Miami during Bitcoin Week 2021. […]

Event marketing

Brands like HBO and IBM rethink live events marketing strategy in detail

Advertisers are poised to resume marketing through live events as pandemic restrictions relax. They change their approach to events with virtual and interactive elements. But spending may not return to pre-pandemic levels, and some events will remain virtual. See more stories on the Insider business page. The event marketing business collapsed in 2020, and marketing […]

Event marketing

3 trends in event marketing in the COVID era

When it comes to acquiring leads and doing business, nothing replaces the value of face-to-face events. That’s why, before the COVID-19 pandemic, meetings and events made up 25-30% of B2B marketing budgets, according to research by Frost and Sullivan. Today, after months of widespread shutdowns in the global economy, organizations have switched to virtual formats […]

Event marketing

Event Marketing Awards 2021 Unveils New Categories for Live and Virtual Events | Marketing

2020 is unlike any other year as the new normal of lockdowns and social distancing has forced businesses to take an instant leap in creating innovative and interactive hybrid or virtual events. In response to this growing trend of shifting to virtual events, the Event Marketing Awards has decided to open up their live and […]

Event marketing

Event Marketing Association and Virtual Events Institute confirm their partnership

The Virtual Events Institute and the Event Marketing Association (EMA) have announced a strategic partnership. The partnership will see organizations share their knowledge and best practices on online and hybrid events for organizations, including case studies, speaking opportunities and workshops. The EMA, which is the UK’s exclusive association for in-house event professionals, was founded in […]

Event marketing

Six trends of B2B leaders – Chief Marketer

With events currently on hold worldwide due to the COVID-19 pandemic, now is a great time to study the strategies and tactics of some of the most successful B2B event marketers in the industry. Because when face-to-face engagement has resurfaced and events are thriving again, marketers who have honed their skills in the meantime will […]

Event marketing

Splash Virtual Moves Event Marketing Online Fast

NEW YORK, April 1, 2020 /PRNewswire/ — Splash, the world’s fastest-growing event marketing platform, today announced the launch of Splash Virtual, a new solution to help businesses rapidly shift from in-person to virtual events. Splash Virtual provides ready-to-use virtual event marketing programs with best practices and branded experiences built in. Users can choose to embed […]

Event marketing

Event Marketing Startup Banzai Raises $7M; CEO predicts greater adoption of virtual event offering

Banzai CEO Joe Davy. (Photo Banzai) Banzai, a Seattle-based startup that sells event marketing software, today announced a $7 million Series A investment. Founded in 2016 by former employees of Avalara, Banzai originally started as an on-demand internal sales and marketing platform. Now, he helps companies like Microsoft and Dell drive event registrations. Revenue doubled […]