Event fundraising

The ‘Cherry T Ball Drop’ event will take place in New York

If you can’t make it to Times Square for New Years Eve, Traverse City has one. On Friday, the Traverse City Festival Foundation is gearing up for its annual “Cherry T Ball Drop” event.

After hosting a virtual celebration last year, due to the pandemic, this year’s event will take place in person, at the corner of Front and Park streets.

“We invite everyone who feels safe and healthy to come join us,” said Bailey Judson, Creative Director of the Festival Foundation. “We usually see a few thousand people. We hope to raise a lot of money for Food Rescue.

The event serves as a fundraiser to help raise funds for Food Rescue of Goodwill Northern Michigan.

“They use this money to refuel their trucks, to be able to get around and do all the great work they do in the community; we really invite people to share this donation of $ 3, or even more if you like, ”said Judson.

Business owners in downtown Traverse City are excited to once again host an in-person ballroom show this year.

“It’s nice,” said Dan McGoran, manager of Park Street Cafe. “It was good when we got to see the parade, for the Christmas lighting parade, and now we have an even bigger turnout for the ball drop. It’s going to be nice to see so many people, and we’re going to keep everyone warm with some nice hot drinks.

The Festival Foundation is asking people to take the necessary precautions to prevent the spread of COVID-19.

“We want to do this event in the safest way possible, and we were looking and listening to all the regulations that needed to be made and we didn’t make this decision lightly,” Judson said.

For more information on the event, click here.