Event marketing

The Event Marketing Institute publishes a new study that analyzes the impact of live events

“The subsequent impact of an initial sales conversion is an important area for marketers to consider when creating their event programs,” notes EMI President Kerry Smith.

Nine out of ten consumers become repeat customers after events

Experiential marketing spend in 2012 was double the average for billion dollar brands

Agency revenue up 12% in 2012 – first double-digit year since 2007

Results from the second annual EventTrack study are out and show continued robust growth in experiential events as a strategy to break up marketing clutter and drive business results.

Launched last year by the Event Marketing Institute (EMI) and Mosaic Experiential Marketing, EventTrack 2013 is the only study of its kind that surveys event attendees, sponsors and creators to benchmark best practices, document growth and charting the use of experiential events as a marketing strategy with consumer and business-to-business brands.

Copies of the 2013 EventTrack Executive Summary can be downloaded from EMI’s website: eventmarketing.com.

To view the full version, please click on the pdf attachment to the right.

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