As the market becomes more competitive and businesses and brands look for ways to differentiate themselves, event marketing is a great way to engage with customers. According to a report from Endless Events in the US, an overwhelming majority of C-Suite executives believe in the power of live events and plan to invest more in them in the future, while 84% of event attendees report having a more positive opinion of a branded company, product or service promoted after an event. Here are two reasons why event marketing is essential for your brand:
Brand image and notoriety
You can participate in specific marketing events to associate with the type of event, to reach your target audience or to present certain products or services. When deciding to attend such events, first think about who your customer is and what type of event they are likely to attend. Always start with the end in mind and work from there, it would affect how you focus your resources. With proper planning and understanding of the attendee journey, your potential customers are more likely to think of your brand first when looking to buy and more likely to purchase from you in the future.
An in-person event helps create a more authentic connection with consumers. By immersing your customers in a unique and memorable experience, they are more likely to have an emotional connection with your brand and will be more likely to share their experience with friends. Satisfied and engaged customers are more likely to talk about your offer and recommend others. These meaningful interactions have a higher likelihood of increasing customer retention and creating brand loyalty.
Candice Sealey is the founder and lead consultant of Ignite! a comprehensive marketing and public relations consulting service that helps companies/brands stand out and communicate the right message to the right people at the right time through strategy, marketing, media and design solutions. She is also a freelance content writer, copywriter, voiceover and media personality. Follow us on FB & IG 784-432-2223. Email: igniteresults