WASHINGTON, April 29, 2020 /PRNewswire/ — VIVA Creative, the washington d.c. The region’s leading media and events company, today announced that the agency is producing THE CALL TO UNITE, a 24-hour streaming global event bringing together more than 200 cultural, spiritual, civic and community leaders who offer gifts of hope and healing. The call to unite begins friday may 1st at 8 p.m. EDT.
The call to unite will be in solidarity with those experiencing pain, fear, loneliness and grief – and will offer hope and support as we build a new future together. Throughout the 24-hour event, world leaders will join global citizens to share practices, lessons, songs, performances, reflections and more to help viewers transform the pain of this moment in possibility for tomorrow. The event will feature “UNITERS”, including Oprah WinfreyPresident George W. Bush, julia robert, Jennifer Garnier, Maria Shriver, Deepak Chopra, quincy jones, Yo-Yo Ma, Rob Lowe, Martin Sheen, among other leaders and everyday people around the world who are #answeringthecall. The main organizer of The Call to Unite event is the President of Special Olympics, Tim Shriver.
“The vision for this 24-hour experience required a creative and technical partner with great thought and a big heart. We knew from the start that VIVA Creative had world-class creative and technical expertise, and when we learned that their mission was to use events as a platform for human connection that makes the world better, we knew we had found our perfect match,” says Tim Shriverfounder of UNITE.
While the VIVA Creative team provides live and digital events and content for brands such as Norwegian Cruise Line, Fiat Chrysler Automobiles, American Express and Weight Watchers, this 24-hour global streaming event brought to leverage their expertise and talents to new heights.
“Streaming events are an intimate medium, but viewers don’t always think about what it takes to get that content onto their devices. From creative storytelling to technical production, from audio-visual engineering to integration of social media, the VIVA team has been working around the clock for five weeks to do this – working 100% remotely in quarantine,” says Joe TalbottPresident, Global Content & Creative, VIVA Creative.
Using remote work tools such as Zoom and Box, VIVA enhanced collaboration to create engaging stories, capture video content, create social media videos and graphics, and design and build a strong technical production implementation team to amplify the objectives of this event.
VIVA Creative works hand in hand with Jon Kleinformer president of CNN, and Roni Selig, former CNN executive producer. “Think of the amount of content for a 24-hour show. VIVA brought in a whole team of storytellers, including dozens of segment producers, directors, editors, and motion graphics artists. I’m at repeatedly amazed by the camaraderie, professionalism and raw talent they bring to this expanded team,” says Emmy Award-winning Selig.
Simultaneously, VIVA Creative’s tech teams developed new ways to deliver this program globally, on any device, while working, building, and testing from quarantine.
“There is magic happening for those of us who create and integrate the technologies that fuel human connection. Using technology for good is immensely rewarding. We are helping those affected by COVID-19 through Impact Partners GiveDirectly and Points of Light, while promoting the global power of community, unity and action,” says Dusty HeinzmanExecutive Producer, VIVA Creative.
“That’s where purpose and passion come in,” says Emily Greene, co-founder and creative director, VIVA Creative. “It takes a certain type of team to do this work, and everyone working on THE CALL TO UNITE will be connected for life by our commitment to bringing hope and healing in this time and #answeringthecall.”
VIVA Creative continues to #answer the call in its own industry by helping brands connect with their audiences during the pandemic by moving canceled live events to a new online format and hosting informative and uplifting summits that teach organizers of events how to adapt to new digital technologies.
“For these reasons, The Call to Unite is a metaphorical call to be a beacon through these challenges,” says VIVA Creative CEO, Lorne Greene. “We thank Tim and the entire UNITE team for this opportunity – and would like to thank our extended team of world-class partners who helped make this unprecedented experience possible:
- Big Whig Media at the Willard Hotel, washington d.c. — provide the infrastructure to connect to the world
- AI Media – Closed Captioning
- C2 – design assistance
- Creative Technology – Broadcast Truck to enable social distancing
- SES and DCI – Satellite Connectivity
- Tagboard – Broadcast Social Media Aggregation
- Telescope – Website Social Media Aggregation
- Vision Technical Group and Agrekko: Temporary power supply
All of this behind-the-scenes work will culminate in live streams on Facebook, YouTube, Twitter, Twitch, SiriusXM Stars Channel 109 and UNITE.us from 8 p.m. ET FridayMay 1 p.m. to 8 p.m. ET SaturdayMay 2. Spotify will provide segments of the event on demand within the 24-hour period and thereafter.
About VIVA Creative:
Founded in 2001, VIVA Creative is a global leader in the creative development, technical direction and production of live and online events. VIVA’s work is amplified by its innovative, award-winning content creation studio where the industry’s top talent designs, produces and shares compelling stories that create deep moments of meaning – across any medium. VIVA’s creative and technical teams work with brands, celebrities, artists and influencers around the world to create extraordinary experiences. Learn more at http://www.VIVAcreative.com
About the Call to Unite:
The Call to Unite is a 24-hour livestreamed global event that aims to unite people around the world in celebration of our common humanity. More than 200 cultural, spiritual, civic, and community leaders will offer lessons, performances, conversations, and more — to help us all face the challenges of this moment in order to come out of this crisis better than when we started. All participants and viewers will be invited to #answer the call by giving, serving and sharing their stories. Everyone is invited. And everyone belongs.
The call to unite is presented by UNITE, a new collaboration founded by leaders from all walks of life – and dedicated to creating and supporting projects that address universal challenges that we can only solve together. UNITE is led by Tim Shriver, longtime president of Special Olympics. The Call to Unite is made possible through the generous production support of VIVA Creative. http://www.unite.us
Press contacts: Gayle Mathei301-670-9700 ([email protected])
SOURCE VIVA Creative